The economic, ecological and social sustainability of the success of our society is ultimately based on innovation. Companies must respond to ever-shorter product and technology life cycles, otherwise they will be unable to cope with increasingly global competition. Social institutions and groups are reliant on good approaches to address the challenges faced by society, and politics requires the analysis of new scientific knowledge to create the right framework conditions for society. This functions in particular via multidirectional and results-driven processes of cooperation that are closely intertwined with our core processes of teaching and research. Our objective: practitioners with a thirst for knowledge become practice partners with expertise.