DEUTSCH

Prof. Dr. habil. Thomas Baaken

Münster School of Business

Johann-Krane-Weg 23, 48149 Münster, Room: 3rd Floor

Tel: +49 251 83-65594

baakenfh-muensterde

Photo of Prof. Dr. habil. Thomas Baaken

Education


1975
APPRENTICESHIP combined with TECHNICAL UNIVERSITY OF AACHEN
Machinery Engineering, Diploma as mechanic
(Gesellenbrief als Maschinenschlosser)
1981
Dipl.-Kfm. (equiv. Master in Business Administration)
Focus of Thesis:
Models for categorisation of countries in export ma
rketing (Modelle zur
Länderkategorisierung im Exportmarketing)
FREE UNIVERSITY OF BERLIN (Freie Universität Berlin)
1986
Doctorate in Business Administration,
Focus of Dissertation:
Evaluation model in marketing and technology of inn
ovative entrepreneurial
start up companies (Entwicklung eines Modell-Ansatz
es zur Bewertung
innovativer technologie-orientierter Gründerunterne
hmen)
(summa cum laude)
FREE UNIVERSITY OF BERLIN (Freie Universität Berlin)
2010
Habilitation in Business Administration, part. Mark
eting
Focus of Dissertation:
Science-to-Business Marketing
(venia legendi: Betriebswirtschaftslehre, insbesond
ere Marketing)
IHI Internationales Hochschulinstitut Zittau

Career


Apr 1982 till Dec 1983
Consultant and Academic Researcher
VDI Technology Centre, Berlin
Advised and guided High-Technology Marketing projects for SMEs and start-ups
Oct 1983 till May 1987
Academic Researcher
Free University Berlin (Freie Universität Berlin), Institute for Empirical Studies
(Institut für Markt- und Verbrauchsforschung) in Industrial Marketing (Prof. Dr. K.-H. Strothmann)
Conducted studies in the field of High-Technology Marketing, Strategic Marketing and Planning and Implementation of New Technologies, Software Marketing, Market Segmentation
April 1990 till April 1991
April 1990 till April 1991
Professor in Marketing and Science of Communication at Düsseldorf University of Applied Sciences
.
since April 1991
Professor in Marketing, focussed onto Industrial Marketing (B-to-B Marketing), Technology / Innovation Marketing and International Marketing and Market Research at the Münster University of Applied Sciences, Several EU projects, cooperative industrial projects
March 1998 till Feb 2003
Vice Rector (Prorektor)
Research and Development and Technology Transfer at Münster University of Applied Sciences Responsible for research strategies and programs, industrial liaison, links to the European Community, technology transfer and the marketing of the university
Planning and establishing a College for PhD Programs “Promotionskolleg”
Planning a Learning & Teaching Centre, new ways of teaching in the University, privatisation of the Knowledge Transfer Agency (Transferagentur der Fachhochschule Münster GmbH) Member in various juries and committees of the ministry of Science, Research and Higher Education and the EU; Member of supervisory boards, advisory boards, boards of trustees

since Sep 2002
Head of a Research Centre
“Science-to-Business Marketing Research Centre” based at Münster University of Applied Sciences.
Objectives: Applying Marketing and Technology Management models and instruments to Research Commercialisation, developing and testing new models and instruments.
Strategic partners in several countries of EU, USA, Japan, China, South Africa, Mexico and Australia Running a series of conferences on “Science-to-Business Marketing and Successful Research Commercialisation”, 10 Conferences in 9 different countries.
www.science-marketing.com

Jan 2003 till
Visiting Professor for Technology Marketing and Research
Commercialisation at The University of Adelaide, Australia Running a government funded Research project on Research Commercialisation at ECIC (Education Centre of Innovation and Commercialisation)
www.ecic.adelaide.edu.au
Teaching area „Technology Transfer and Management“ and „International Marketing and Market Research“ as well as “Marketing for Technology driven Start Ups”, et al.

Sep 2008
Appointed as Adjunct Professor for Technology Marketing and Research
Commercialisation at ECIC of The University of Adelaide, Australia (Full professorial rights), regularly teaching obligations (intensives and online)
Renewed Aug 2011

Jan 2009 till April 2014
Appointed as Guest Professor for six years in International Marketing Research at Christ University in Bangalore, India, Master of Business Administration (MBA)

Jan 2011
“Privatdozent” at IHI Internationales Hochschulinstitut Zittau
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