International Marketing and Sales

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Companies today operate in global markets and need employees with a global, integrated perspective on marketing and sales. Join us and become part of our engaged learning community, where we focus on understanding unique customer needs, identifying key competitors, and creating effective marketing and sales strategies that work in a global economy. This specialized knowledge makes our graduates attractive to a wide range of employers and give you the confidence to manage effectively in today's challenging and exciting international business environment.

Target group

The Master's programme in International Marketing and Sales offers interested students with a degree in economics the opportunity to continue their academic career in the field of marketing and sales.


The curriculum is oriented to the requirements that companies place on employees in an international environment. After completing your studies, you can work in the marketing departments of large corporations, in sales, or in the digital sector. Graduates of the programme take care of web shops, are responsible for the brand management of a product, work in consulting firms or coordinate marketing and sales areas of a company.

Our Competitive Advantage

Broad specialisation: Our Master's in International Marketing and Sales integrates knowledge about both marketing and sales, and adds an international orientation to both.


Practice-oriented: Our lecturers have many years of experience in business and prepare you in the best possible way for the demands of practice. A well-founded theoretical education is supplemented by a distinctive practice-oriented experience with case studies, practical projects and workshops.


Social responsibility: It is important to us to sensitize you to the fact that companies are anchored in society and must serve it. In addition, we encourage interesting discussions on topics such as business ethics and sustainability.


Key qualifications: In addition to knowledge and skills related to marketing and sales theory and general management principles, you build essential soft skills such as communication, moderation, and presentation skills. We emphasize active learning and reflect the work environment in having you work regularly in project teams. Our primary goals for you are to become lifelong learners with the ability to blend research with practice, to work easily with diverse stakeholders, to adapt to rapidly changing environment, and to become leaders in the world of marketing and sales.


Accreditation: The Münster University of Applied Sciences has been system accredited since November 2011. Since 2019, the Masters in International Marketing and Sales programme has also had international program accreditation.


These accreditations are your assurance that our programs adhere to, or exceed, international standards for quality education, and that we are continuously monitoring and improving our programs.

International Accreditation


The Münster University of Applied Sciences has been system accredited since November 2011.

The M.A. International Marketing and Sales (IMS) is awarded with the "EFMD accredited" seal (formerly known as EPAS Accreditation).

Being internationally recognized, EFMD accredited stands for high quality standards of management courses with international aspiration. With the Accreditation Board's decision from 3rd of March 2020, the programme receives an accreditation for three years.

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