
Design is more necessary than ever before. Never has there been such a high demand for design. Digital channels, whether stationary or mobile, have not taken the place of analogue ones. Now more than ever before it is a matter of reaching reference groups via smart links.
More people want to have their voices heard, and more people should be listening. Acting in the capacity of 'translators', designers analyse situations and ask critical questions so as to convey messages expediently. These analytical skills, the precondition for quality, are as crucial as craftsmanship.
This is reflected at the exhibition weekend: in addition to getting across a passion for design, the event also documents the fact that, in their work, MSD graduates explore everyday, social, cultural and environmentally oriented issues, and offer solutions by means of design. Parcours provides answers. To almost everything.
WHEN?