Affiliated with the Science-to-Business Marketing Research Centre (S2BMRC) at Münster University of Applied Sciences (MUAS) in Germany, Balzhan Orazbayeva researches university-business cooperation and social innovation. She leads creative research processes as part of Erasmus+ projects and is involved in "Münster.Land.Leben" project, where she develops a Tool-Box for in the field of social innovation / social entrepreneurship.

In her role of educator, Balzhan is a lecturer in social innovation and social entrepreneurship. She also coordinates industry projects executed by students in Münster School of Business. Balzhan is the co-editor of the Future of Universities Thoughtbook and the Future of Universities Thoughtbook, Australian Edition. She was an analyst in the consulting project for the European Commission (DG Education and Culture), implementing the largest European study in the area of university-business collaboration.

Balzhan is a doctoral candidate at Free University of Amsterdam (VU Amsterdam) and focuses in her PhD on academic engagement in education-driven university-business cooperation. She holds a Bachelor degree on International Relations from German-Kazakh University (DKU) in Almaty, Kazakhstan, and a Master degree on Integrative Project Management from Dresden University of Technology (TUD) in Germany.