Neele Petzold is a research associate at the Science-to-Business Marketing Research Centre (S2BMRC) working in the project "Managing Disruptive Change", a lecturer for Marketing and Innovation management at the Münster University of Applied Sciences, and a PhD candidate at the Vrije Universiteit (VU) Amsterdam. She is currently doing her PhD on the topic of innovation management with a specific focus on disruptive innovation. The aim of her PhD is to explore how disruptive innovations emerge, develop, grow, and disrupt over time.