Dr. Sue Rossano Rivero

Münster School of Business

Johann-Krane-Weg 23, 48149 Münster, Room: B 412

Tel: +49 251 83-65599

rossanofh-muensterde

Substitute: Prof. Dr. Thorsten Kliewe

Photo of Dr. Sue Rossano Rivero

Short bio

Dr. Sue Rossano-Rivero is Managing Director in Science-to-Business Marketing Research Centre. She is an expert on entrepreneurship, social and rural entrepreneurship, female entrepreneurship and leadership, the role of higher education on entrepreneurship, University-Business Cooperation for entrepreneurial education and entrepreneurial ecosystems and networks. Her research has approached to the topic of entrepreneurship from a networking perspective, always focusing on social value creation in addition to economic value creation. Sue is passionate about entrepreneurship and creating value by fostering interaction between science, business and society.

Position

Managing Director in Science-to-Business Marketing Research Centre, FH Münster University of Applied Sciences

Home country

Mexico

Teaching Experience

Doctoral Theses Supervision

Bachelor and Master Theses Supervision

2022 - Present "Market Research for Innovation"

2022 - Present "Research Seminar"

2020 - Present "Emprendimiento en Latinoamérica (Spanish)"

2019 - Present "Ethics and Sustainability on International Business"

2019 - 2020 "Marketing Research and Consumer Behaviour"

2018 - Present "Entrepreneurship"

2014 - Present "International Marketing: Module Leader"

2022 - Present "Strategic Marketing: Module Leader"

2014 - Present "Research-Based Consulting Projects with companies in the Region"

2015 - 2016 "Presentation skills for women in business"

Dr. Sue Rossano-Rivero: "My research focuses on entrepreneurship, digital innovation, science-driven (female) entrepreneurship and leadership, university-business cooperation, and entrepreneurial ecosystems. I am passionate about creating social and economic value by fostering interaction between science, business, and society. My research has approached to these topics from a networking and behavioural perspective, always focusing on social value creation in addition to economic value creation".

Curriculum Vitae

Academic Leadership Positions

  • 03.2022 - Present - Managing Director at Science-to-Business Marketing
  • 09.2021 - 28.02.2022 - Deputy Managing Director at Science-to-Business Marketing
  • 01.2021 - Present - Director of the European Consortium WeRin - Women Entrepreneurs in Regional Inclusive Entrepreneurial Ecosystems
  • 09.2018 - 31.08.2021 - "Karriereweg FH-Professur" Junior Professor on Entrepreneurship and International Business Development FH Münster - Münster University of Applied Sciences. Münster, Germany
  • 09.2018 - 31.08.2021 - Leader of the research group "Science-to-Business" FH Münster - Münster University of Applied Sciences. Münster, Germany.
  • 01.2010 - 30.12.2012 - Director of the Multicultural Education Program Tec de Monterrey. Toluca, México.

Leadership Positions in the Industry

  • 03.2019 - 31.08.2021 - Head of International Business Development and Market Research P&M Cosmetics GmbH & Co. KG. Münster, Germany
  • 09.2018 - 28.02.2019 - Lead Project Manager TAFH Münster GmbH
  • 01.2018 - 30.08.2018 - Marketing Manager Mexican-German Joint Venture/start-up Kurago Biotek GmbH, Germany

Higher Education

  • 01.2014 - 11.09.2018 - Degree of Doctor
    Cooperative Doctoral Programme FH Münster University of Applied Sciences. Münster, Germany & Vrije Universiteit Amsterdam - Amsterdam, The Netherlands.
    Thesis: "Entrepreneurial behaviour of academics within the context of education."
  • 09.2008 - 09.05.2011 - Master of Arts
    Master of Business Administration (MBA) with specialisation on Electronic Commerce. Tecnológico de Monterrey (Graduate School of Management). Monterrey, México.
    Thesis: "Critical Aspects of E-Business Models"
  • 09.2003 - 30.06.2006 - Dual Major in International Business Management & Economics
    Northwood University. Midland, MI. United States of America

Business Development

Third Party Funding BMBF winning Proposals

  • 2023 - 2026 - "WE.Lead: Women Entrepreneurs Empowered to Lead"
  • 2022 - 2026 - "SUNrise: Nachhaltige Hochschullandschaft Münster - Reallabore als Treiber der Transformation zu nachhaltigen Hochschulen"

Third Party Funding EU winning Proposals - Erasmus+

  • 2023 - 2025 - "Regenu: ReGenerate Economies - Strategies for Higher Education Institutions"
  • 2022 - 2024 - "Blockchain for AgriFood Education"
  • 2022 - 2025 - "ENHANCER: Social Entrepreneurship and Digital Scape Rooms"
  • 2022 - 2024 - "RestART Europe"
  • 2022 - 2024 - "eWBL - electronic Work-Based Learning"
  • 2021 - 2023 - "DigiTransformEdu"
  • 2021 - 2023 - "WeRin: Women Entrepreneurs in Regional Inclusive Entrepreneurial Ecosystems"
  • 2020 - 2022 - "PIFS: Pioneering Innovative Food for Seniors"
  • 2020 - 2022 - "Service Sector Digital Innovation"
  • 2020 - 2023 - "Value and Future - Ethical Entrepreneurship"
  • 2019 - 2021 - "ARDENT-Advancing Rural development through Entrepreneurial Education for Adults"
  • 2017 - 2019 - "WISE - Women Entrepreneurship in STEM"
  • 2017 - 2019 - "Integrating Entrepreneurship and Work Experience into Higher Education - IWEXHE"
  • 2016 - 2018 - "Tomorrow's Land - Social Innovation Design"

Wandelfonds and QV-Mittel (FB9) winning applications

  • 2018 - Present - "Change Lab 2.0 - Bringing Changes for Good"
  • 2022 - 2024 - "Hot topics explained"
  • 2022 - 2024 - "PhD Research Excellence Series"
  • 2022 - 2024 - "Aufnahmeraum für Online Lehre und Lernmaterialien"

Awards

  • 2022 - SocialEU Award
    The WeRin project was acknowledged for its dissemination work on their leading Erasmus+ Project on Women Entrepreneurs in Regional Inclusive Ecosystems and received the award for Best Editorial Plan.
  • 2014-2015 - Awarded a STIBET (Stipendien- und Betreuungsprogramm) scholarship of the DAAD (German Academic Exchange Service).
  • 2014 - Best PhD Performance Award. University-Industry Interaction Conference. Barcelona, Spain.
  • 2003-2006 - Studies in the USA and México were completed by a 100% awarded (tennis) athletic / academic scholarship.
  • 2006 - Awarded by "Who is Who Among Colleges and Universities in America" as one of the top students in the nation. Students are selected based on leadership ability displayed in the areas of scholastic aptitude and community service.
  • 2006 - NCAA All-American Tennis Player 2006. (Awarded as one of the top 20 Tennis Players in the Nation).
  • 2006 - NCAA All-Academic Student-Athlete 2006. (Awarded as one of the top 20 students among the athletes in the nation).
  • 2003-2005 - Regional Tennis Champion NCAA II.
  • 2002 - National Tennis Champion - Juniors 18 yrs. México.

Memberships

Memberships in Advisory Groups

  • 05.2022 - Present - Curso Internacional para Rectores y Rectoras sobre Emprendimiento (International Course for Rectors on Entrepreneurship), UNESCO and Meta Red X by Universia
    Lead expert for the module Social Entrepreneurship
  • 11.2020 - 19.11.2020 - Second Peer-Learning Workshop in Women's Entrepreneurship European Entrepreneurship Education Network

Professional Memberships

  • 2022 - Chair of the 2022 edition of the High Technology Small Firms - HTSF Conference, 9-11 November 2022. Münster, Germany.
  • 2022 - Member of the Jury: REACH for ideas
  • 2022 - Member of the Jury by the NRW Hub-Battle in Münster https://battle.dwnrw-hubs.de/
  • 2021 - MarketingFRAUEN, Marketing Club Münster / Osnabrück e.V.

Scientific Publications

Special Issues as Guest editor / Peer-reviewed Journal

  • Rossano-Rivero, S., & Wakkee, I. (2023). Opportunity-driven Female Entrepreneurship in Emerging Economies: A special issue on Female Entrepreneurs in Emerging Economies. Sustainability Journal, In progress.

Books

  • Rossano-Rivero, S. (2018): "Entrepreneurial behaviour of academics within the context of education". Doctoral Dissertation, Glideprint, Enschede, ISBN: 978-94-9301-415-2
  • Baaken, T., & Rossano-Rivero, S. (2016): "Entrepreneurship in Latin America". buchdruck.de, Berlin, ISBN: 978-3-938137-83-3.
  • Badillo-Vega, R., Galán-Muros, V., Raesfeld, L., Baaken, T., Rossano-Rivero, S., & Villarreal-Castro, M. (2015): "Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer", Waxmannn, Münster/New York, ISBN: 978-3-8309- 3319-9.

Peer-Reviewed Journal Papers

  • Helmer, J., Huynh, T. M. T., & Rossano-Rivero, S. (2022). Teaching Digital Innovation Processes for Services in Higher Education. Under review at International Journal of Knowledge-Based and Intelligent Engineering Systems.
  • Sormani, E. & Rossano-Rivero, S. (2022). Facilitating Academic Engagement with Society: A Bonding Social Capital Approach to Self-Determination. Under review at Triple Helix Journal.
  • Stocker, S., Stroila, I., Rossano-Rivero, S., Davis, S., & Wakkee, I. (2022). Towards an understanding of the lack of inclusivity in entrepreneurial ecosystems. Under review at the International Journal of Gender and Entrepreneurship
  • Rossano-Rivero, S., Baaken, T., & van der Sijde, P (2022). The role of the networking competency of the academic entrepreneur in University-Business Cooperation-based education: An integration of social capital and social cognitive theories. Under review at Technovation.
  • Rossano-Rivero, S., & Wakkee, I. (2018). Academic entrepreneurship in the context of education: the role of the networking behaviour of academics. Journal of Science and Technology Policy Management, 10(4), 951-974
  • Baaken, T., Rossano, S., von Hagen, F., Davey, T., & Meerman, A. (2016). University- Business Cooperation and Entrepreneurship at Universities - An Empirical Based Comparison of Poland and Germany, Optimum. Studia Ekonomiczne, 77(5), 3-26.
  • Rossano, S., Meerman, A., Kesting, T., & Baaken, T. (2016). The Relevance of Problem-based Learning for Policy Development in University-Business Cooperation. European Journal of Education, 51(1), 40-55.
  • Davey, T., Rossano, S., & van der Sijde, P. (2016). Does context matter in academic entrepreneurship? The role of barriers and drivers in the regional and national context. The Journal of Technology Transfer, 41(6), 1457-1482.

Book Chapters

  • Rossano-Rivero, S., Baaken, T., & Kliewe, T. (2022). Innovationsförderung durch Wissenschafts- Wirtschafts-Kooperationen - Tools und Praktiken für den Wissenstransfer. In: Büdding, Bernd; Junker, Christian (Hrsg): Das Innovationsökosystem - Erfolgreiche Methoden und Instrumente am Beispiel des Münsterlandes, (S. 153-193), Wiesbaden: Springer-Nature. ISBN 978-3-658-36116-7; DOI Link
  • Rossano-Rivero, S. (2019). Entrepreneurial Educators as Academic Intrapreneurs. In: Kliewe, T., Kesting, T., Plewa, C., & Baaken, T. (eds.): Developing Engaged and Entrepreneurial Universities (pp. 231-242). Springer, Singapore.
  • Rossano, S., Baaken, T., Orazbayeva, B., Baaken, M., Kiel, B., & Maas, G. (2019). Social Entrepreneurship and Its Competences: Implications for Higher Education. In Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (pp. 99-122). IGI Global, , New York, Hershey.
  • Baaken, T.; Davey, T.; & Rossano, S. (2016). Marketing - Making a Difference for Entrepreneurial Universities. In: Plewa, C.; Conduit, J. (eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives, (pp. 247-265), Springer Science and Media Singapore.
  • Baaken, T.; Kiel, B.; Rossano, S.; Baaken, M.; & Maas, G. (2016). Competencies in Entrepreneurship - Teaching Entrepreneurship in Higher Education from a new angle. In: Saíz, M. J. (ed.): Handbook of Research on Social Entrepreneurship and Solidarity Economics, (pp. 154-173), New York, Hershey. IGI.
  • Rossano, S.; & Baaken, T. (2016). Entrepreneurship in Latin America: A closer look to alternative approaches to foster innovation and entrepreneurship in the region. In: Baaken, T.; Rossano, S. (eds): Entrepreneurship in Latin America, (pp. 13-21), Science-to-Business Marketing: Münster.
  • Baaken, T.; & Rossano, S. (2016). Academic Entrepreneurship: A Science-to-Business Marketing Perspective. In: Badillo-Vega, R.; Raesfeld, L.; Pineda Olivieri, J.; Galán- Muros V.(eds): Knowledge and Technology Transfer in Mexico and Germany, Edition: GET-IN 2015, (pp.99-115), Universidad Autónoma del Estado de Hidalgo, Mexico.
  • Rossano, S.; Baaken, T.; Badillo-Vega, R. (2015). Issues in Knowledge and Technology Transfer in Latin America, in: Badillo-Vega, R.; Galán-Muros, V.; Raesfeld, L.; Baaken, T. (eds): Change to Success - Case Studies of Latin American Universities on solutions for promoting innovation in knowledge and technology transfer, Waxmann, Münster/New York, pp: 23-3

Relevant Conference Papers

  • Isakova, E., Strolia, I. & Rossano-Rivero, S. (2022). Unpacking Gender Inclusivity in Entrepreneurial Ecosystems: The Case of Tel Aviv. Research in Entrepreneurship and Small Business Conference - RENT 2022. November 16-18, 2022, Naples, Italy.
  • Stoker, S., Davis, S., Stroila, I., Rossano-Rivero, S. & Wakkee, I. (2022). Towards an understanding of the lack of inclusivity in entrepreneurial ecosystems. UIIN Conference 2022. June 13-15, 2022, Amsterdam, The Netherlands.
  • Baaken, T., Rossano-Rivero, S. & Schlüter, H. (2022). University-Business Collaboration from the Students' Perspective: A Quantitative Evaluation of Company Projects. UIIN Conference 2022. June 13- 15, 2022, Amsterdam, The Netherlands.
  • Stoker, S., Davis, S., Stroila, I., Rossano-Rivero, S. & Wakkee, I. (2021). Towards an understanding of the gender-inclusive entrepreneurial ecosystem. Research in Entrepreneurship and Small Business Conference - RENT 2021. November 17-19, 2021, Turku, Finland.
  • Sormani, E. & Rossano-Rivero, S. (2021). Academic engagement policies created by HEI management and academics' perception. UIIN Conference 2021. June 14-16, 2021 Online Conference.
  • Wakkee, I., Martens, J., Rossano-Rivero, S., & Stroila, I. (2021). Workshop: Gender Inclusivity of student entrepreneurship incubation ecosystems. 3E Conference - ECSB Entrepreneurship Education Conference 2021. May 5-7, 2021, Trondheim, NO.
  • Stroila, I & Rossano-Rivero, S. (2020). Parental Role Models for Female Students: Does It Matter for a Career in Entrepreneurship? DIANA Conference Female Entrepreneurship and Family Business 2020. October 19-20, 2020. Nice, FR.
  • Stroila, I & Rossano-Rivero, S. (2020). Drivers and Barriers to Female Entrepreneurship: Does National and Regional Context Matter? EURAM Conference 2020. December 4-6, 2020. Dublin, IE.
  • Rossano-Rivero, S.; Wakkee, I.; Davey, T. (2019). Female Academic Entrepreneurs and their Networking Competency. University-Industry Interaction (UIIN) Conference 2019, Helsinki, FI.
  • Rossano-Rivero, S.; Baaken, T.; van der Sijde, P.; Davey, T. (2019). The role of the networking competency of the academics in university-business cooperation within the context of education. 2019 HTSF I University of Twente Conference. Enschede, NL.
  • Rossano-Rivero, S; Baaken, T; Perusso, A. (2018). Adaptive learning methodologies in education within the context of University-Business Cooperation. ICERI, 2018. Valencia, ES.
  • Rossano-Rivero, S.; Wakkee, I. (2017). Educators as Academic Intrapreneurs: An entrepreneurial social networking perspective. University-Industry Interaction (UIIN) Conference 2017, Dublin, IE.
  • Rossano-Rivero, S.; McLuskie, P. (2016). Soft e-leadership skills, hard learning in Europe. EAIE Conference 2016, Liverpool, UK.
  • Rossano-Rivero, S.; Kesting, T.; Wakkee, I. (2016). Networking style of academics and entrepreneurial education. HTSF Conference on Technology Based Entrepreneurship, Liverpool, UK.
  • Rossano-Rivero, S.; Kesting, T.; Wakkee, I. (2016). The role of networking style of academics with respect to their entrepreneurial behaviour. University-Industry Interaction (UIIN) Conference 2016, Amsterdam, NL
  • Davey, T.; Rossano-Rivero, S.; van der Sijde, P. (2015). Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs. University- Industry Interaction (UIIN) Conference 2015, Berlin, GER.
  • Rossano-Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015). University-Business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, NL.

Others

  • Stroila, I., Rossano-Rivero, S., Stoker, S., & Wakkee, I. (2022). Understanding Current Research on Inclusive Entrepreneurial Ecosystems: Literature Review Report. Link
  • Davey, T., Baaken, T., Galán-Muros, V., Meerman, A., Orazbayeva, B., Rossano-Rivero, S., ... & Melonari, M. (2018). The State of German University-Business Cooperation: the business perspective. Luxembourg. Link
  • Davey, T., Baaken, T., Galán-Muros, V., Meerman, A., Orazbayeva, B., Rossano-Rivero, S., ... & Melonari, M. (2018). The State of German University-Business Cooperation: the university perspective. Luxembourg. Link
  • Baaken, T., Rossano-Rivero, S. (2017). Die Wirtschaft als Partner für Bildungsprojekte: Die Integration von Projekten mit Unternehmen in die Lehre. In: Sylvester, H. (ed.). Europa in Bewegung, Bonn, DAAD, pp. 176-180.
  • Galán-Muros, V., Davey, T., Meerman, A., Rossano-Rivero, S., & Silva, P. (2013). The state of University- Business Cooperation in Portugal. ISBN: 978-94-91901-01-0

Relevant keynote address, presentations and workshops

  • Rossano-Rivero, S., Stoker, S., Stroila, & I., Wakkee, I. (2022, June 15). Towards Inclusive Entrepreneurial Ecosystems [Workshop]. UIIN Conference 2022. June 13-15, 2022, Amsterdam, The Netherlands.
  • Rossano-Rivero, S. (2022, March 7). Inclusive entrepreneurial ecosystems and female entrepreneurs. [Presentation]. MarketingFRAUEN, Marketing-Club Münster/Osnabrück e.V., 2022. March 7, 2022, Münster, Germany.
  • Rossano-Rivero, S. & Stroila, I. (2022, January 19). Inclusive entrepreneurial ecosystems. [Interview]. Let's Talk Female Business. REACH, Münster, Germany.
  • Rossano-Rivero, S. (2022, January 19). From Science to Start-up Female Entrepreneurship. [Podcast]. REACH Start-up Podcast. REACH, Münster, Germany.
  • Rossano-Rivero, S. (2021, December 14). La importancia y desafíos del emprendimiento femenino [Keynote Address]. INACAP Primer Congreso de Vinculación con el Medio, 2021. December 14 2021, Online Congress, Santiago, Chile. Link
  • Rossano-Rivero, S. (2021, September 21). Female entrepreneurship and higher education; [Presentation]. MarketingFRAUEN, Marketing-Club Münster/Osnabrück e.V., 2021. September 21, 2021,; Münster, Germany.
  • Rossano-Rivero, S. (2021, June 24). El papel de la mujer en ciencia, tecnología, emprendimiento e; innovación. [Keynote Address]. Semana Nacional de la Innovación 2021. June 21-25, 2021, Online; Congress, Lima, Perú. Link
  • Rossano-Rivero, S., Wakkee, I., & von Hagen, F. (2019, April-June). Wecke die Gründerin in Dir [Workshop Series]. Fh Münster University of Applied Sciences, Münster, Germany. Link
  • Rossano-Rivero, S., & von Hagen, F. (2019, June 28). Unternehmerin - Einfach Machen!, [Panel Discussion]. Fh Münster University of Applied Sciences, Münster, Germany. Link
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