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Dr. Sue Rossano Rivero

Münster School of Business

Johann-Krane-Weg 23, 48149 Münster, Room: B 412

Tel: +49 251 83-65599

rossanofh-muensterde

Dr. Sue Rossano Rivero

Short bio

Dr. Sue Rossano-Rivero is an expert on entrepreneurship, social and rural entrepreneurship, female entrepreneurship and leadership, the role of higher education on entrepreneurship, University-Business Cooperation for entrepreneurial education and entrepreneurial ecosystems and networks. Her research has approached to the topic of entrepreneurship from a networking perspective, always focusing on social value creation in addition to economic value creation. Sue is passionate about entrepreneurship and creating value by fostering interaction between science, business and society.

Academic Positions

Junior Professor on "Entrepreneurship and International Business Development" 

(2018 - Present) 

FH Münster - Münster University of Applied Sciences. Münster, Germany.

Leader of the research group on Science-to-Business at the Science-to-Business Marketing Research Centre at Münster University of Applied Sciences.

  • Responsible for a team of 10 doctoral students and 9 research assistants working on their PhDs and research projects co-founded by the European Commission.
  • Responsible for the sustainable development of the research group regarding knowledge development and economic sustainability.
  • Responsible for business development activities at the Science-to-Business Marketing Research Centre at Münster University of Applied Sciences.
  • Member of the leadership team at Science-to-Business Marketing Research Centre of FH Münster - Münster University of Applied Sciences.
  • Lecturer and Researcher at Münster School of Business

Lecturer at the Münster School of Business, Münster University of Applied Sciences 

(2014 - Present)

FH Münster - Münster University of Applied Sciences. Münster, Germany.

Seminars and Lectures:

  • International Marketing: Module Leader
  • Ethics and Sustainability on International Business
  • Research-Based Consulting Projects with companies in the Region
  • Consumer and Organisational Buying Behaviour and Market Research
  • Entrepreneurship
  • Emprendimiento en Latinoamérica (Delivered in Spanish)

Director of the Multicultural Education Program at Tecnológico de Monterrey 

(2010 - 2012) 

Tecnológico de Monterrey. Toluca, México.

  • Facilitation and design of experiential and traditional lesson plans.
  • Supervision of the academic programs and courses implemented in the students' academic curricula.
  • Responsible for the development and successful graduation of +100 students every year.

Industry Experience

International Business Development and Market Research

(2019 - Present)

P&M Cosmetics GmbH & Co. KG. Münster, Germany.

  • Founding of a new affiliate branch in Spain
  • Profile and target new customer opportunities from which to develop new revenue streams in International Business.
  • Research new business opportunities and manage the company's entry and development strategy for the international markets.
  • Recognise and recommend improvements to existing processes, marketing activities and product portfolio in order to improve revenue performance from the international business.
  • Lead ongoing market research along the customer acquisition, retention and growth process to support data-driven decision making.
  • Manage research projects in cooperation with Münster University of Applied Sciences

Business or sector: Cosmetics/Medical Skin Care / International Business

Project Coordinator at the TAFH GmbH 

(01.01.2018 - 30.08.2018)

Knowledge transfer agency Project Enabling Innovation Münsterland https://enabling-innovation-msl.de/

Marketing Advisor for a Mexican-German Joint Venture/start-up 

(01.06.2007 - 30.09.2007)

Kurago Biotek GmbH, Germany

Kurago Biotek is a Mexican company that for more than 14 years, has been committed to improve human health and nutrition through functional foods. In the summer of 2017, Kurago Biotek Deutschland GmbH was founded as a German-Mexican biotechnology start-up with the goal of making the technology available in Europe and producing functional products that are suitable for the European market. I supported the entrepreneurs on the marketing side in the following areas:

  • Defining the target group for the products developed by Kurago Biotek GmbH in Germany
  • Implementation of test of the prototypes with its potential target group
  • Generation of customer insights to be integrated in the further adaption of the products in the German market.

Business or sector Biotechnology / Functional Food  

Customer Liaison Research Project for ABX Logistics USA (Inc) and GM México 

(01.06.2007 - 30.09.2007) 

ABX Logistics USA (Inc). Belleville, United States Business or sector International Logistics and Automotive

Education and Training

Degree of Doctor

2014 - 2018

Vrije Universiteit Amsterdam - VU Amsterdam. Amsterdam, The Netherlands.

Thesis: "Entrepreneurial behaviour of academics within the context of education"

  • Entrepreneurship; Innovation; Social and Organisational Sciences 2008 - 2011

MBA Focus: Masters in Electronic Commerce

2008 - 2011

Tecnológico de Monterrey (Graduate School of Management). Monterrey, México.

Thesis: "Critical Aspects of E-Business Models"

  • Grade: 91/100
  • Marketing in the New Media; E-Business Management; E-Business Models; Business Plan development with emphasis on E-Business Models. 2003 - 2006

Dual Major in International Business Management and Economics

2003 - 2006

Northwood University. Midland, United States

  • GPA 3.4/4.0 - GPA is on a scale from 0.0 to 4.0, with 4.0 being the highest your GPA can be.
  • International Business Management; Marketing; Economics; Corporative Economics; Strategic Management; Business Plan Creation; Business Models.
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