

Short bio
Dominik Lappenküper worked for more than five years as a product manager after collecting practical experience in his industrial engineering studies at the computer vision company Basler AG. As a product manager, he was responsible for numerous product launches and the development and market introduction of a new product platform. Looking to enhance and update his theoretical background, he started as a research associate at the Science-to-Business Marketing Research Centre in June 2021. He officially began his PhD in collaboration with the University of Twente in March 2022, researching how universities can empower SMEs in their AI adoption.
Position |
Research Associate, PhD Candidate, Lecturer |
Home country |
Germany |
PhD topic |
Universities empowering SMEs in their AI adoption |
Partner university for the PhD |
University of Twente |
Expected year of graduation |
2026 |
Teaching classes |
Marketing Basics |
Coordinating projects |
Curriculum Vitae:
- 2015-2021 - Product Manager at Basler AG
- 2016 - Master of Science in Industrial Engineering at the FH Wedel
- 2014-2015 - Business Development Trainee at Basler AG
- 2014 - Bachelor of Engineering in Industrial Engineering at the Wirtschaftsakademie Schleswig Holstein (Duale Hochschule SH)
- 2011-2014 - Dual Student at Basler AG

Dominik's topics of interest are Digital Transformation, AI technology, Product Management, Strategic Management.