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25 - 26 November 2019 | Berlin

Carina Alfert, Research associate and PhD candidate at S2BMRC, contributed with a working paper to the 2019 Effectuation Conference, hosted by the Jean-Baptiste Say Institute for Entrepreneurship of ESCP Europe in Berlin.

Effectuation, introduced by Saras Sarasvathy (2001), describes a logic of decision-making used by expert entrepreneurs when creating new ventures. Instead of applying traditional decision making processes such as causation, which are the basis of strategic management, more creative and experimental ways to build and thus control the future rather than to predict the unknown are recommended for the venture creation both in the context of independent and corporate entrepreneurship.

Effectuation, introduced by Saras Sarasvathy (2001), describes a logic of decision-making used by expert entrepreneurs when creating new ventures. Instead of applying traditional decision making processes such as causation, which are the basis of strategic management, more creative and experimental ways to build and thus control the future rather than to predict the unknown are recommended for the venture creation both in the context of independent and corporate entrepreneurship. 

Carina focuses on effecutation in a corporate context, asking the question of whether the way decisions are made within the corporate organisation sufficiently supports and "inspires" creative and innovation-promoting opportunities when approaching corporate venturing initiatives and forms. With her working paper, she investigates the proposed link between the principles of effectuation and the research field of corporate venturing.

The Effectuation Conference was directed towards participants with a focus on effectuation research as well as teaching interest and interest in the practical applications of effectuation.

In topic-related workshop sessions, researchers discussed their work extensively throughout the two days of the conference. In interactive sessions with all participants, researchers were invited to explore various existing and developing teaching practices and practical applications and vice versa.

The conference's focus on the "crazy quilt partnerships"-principle is definitely to be mentioned: with refreshing network and co-creation possibilities, such as a art-focused welcome reception and the effectual dinner, all participants were invited to become part of the effectuation community.

A very welcoming, sharing and interesting community of researchers, teachers and practitioners made this conference unique.



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