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5-7 December 2019 | Münster/Cracow

The Münster School of Business (MSB), FH Münster - University of Applied Sciences, has been working together with the Cracow University of Economics (UEK) for 30 years now. The two partner universities celebrated extensively the occasion of the anniversary.

Science-to-Business Marketing Research Centre (S2BMRC) of MSB and the School of Management of UEK organised a conference in Cracow on the topic "Management sciences and challenges of digitalization".

"Digitalisation is crucial in facing the future. Thus we have chosen this topic as the main focus of our conference", reports Jun.-Prof. Dr. Kerstin Kurzhals from S2BMRC. In our partner University UEK, Prof. Dr hab. Piotr Bula, Head of School, and Dr. Halina Lyszczarz have been responsible.

For Prof. Dr. Thomas Baaken the event and the conference was a matter close to his heart: "It is something very special once a cooperation has been working so successfully for 30 years. We are very proud of it and are pleased to work together with UEK in such a variety of fields". Prof. Aleksy Pocztowski, Vice Rector for Research of UEK, stated: "This cooperation is not limited to student exchange or research, like most others. It embraces Students, Academic, joined publications, joined application writing and submitting to the EC,

In order to illustrate the high importance of this connection, the conference was not only organised but also attended by Prof. Baaken and some delegates of his team, the President of FH Münster, Prof. Dr. Ute von Lojewski, the Chancellor of FH Münster, Guido Brebaum, and the Dean of MSB, Prof. Dr. Dirk Kiso. S2BMRC and EUK organized in parallel their kick off meeting of the joint EU project "ARDENT", where Iulia Stroila MA from S2BMRC is leading and managing the consortium. Also Habtamu Diriba Garomssa MBA from S2BMRC presented on a new book and project on "Engaged and Entrepreneurial Universities".

An official and formal act was the re-signing of the joint agreement of the university representatives. Dr. Kurzhals explained: "A cooperation agreement is otherwise only valid for five years, but since cooperation in this case represents such a successful model, our President and the Vice-Rector of the UEK now signed a contract for an unlimited period - for us a special expression of this long-standing successful and trusting partnership.

And there is another renewal. Prof. Baaken, who was previously in charge of the cooperation, is handing over the cooperation into new hands to junior professor Kurzhals. "I am pleased to contribute to keeping the cooperation lively and successful and I find it exciting to work on international collaborations," said Dr. Kurzhals, adding that "the cooperation is therefore also secured for the coming years.



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