1 March 2020 | Münster

Since the Science-to-Business Marketing Research Centre was founded by Professor Baaken in 2002, he served as Managing Director. "In the beginning we started with 3 people, then gradually grew until we now have over 30 employees from 13 countries. On the way we had two relocations and many international projects. The institute currently has seven Adjunct Professors from Australia, Poland, the Netherlands and the UK."

As of today there is a change in the management of the institute. The baton changes its holder - symbolically in front of the entire team Thomas Baaken hands it over to Thorsten Kliewe. From now on, Thomas Baaken is not only Senior Professor at MSB but also Senior Managing Director at the Institute, thus stepping back into the second row. "I am very happy that I can hand over an institute that is well positioned in terms of personnel, structure and finances to the new generation of scientists. As a senior professor, I am still very willing to support all kinds of issues, but I will no longer proactively interfere with the goals and strategies".

The new Managing Director is now his successor, Prof. Dr. Thorsten Kliewe, who has been with the Institute as a Research Associate since 2008 and received his doctorate in 2015 from FH Münster University of Applied Sciences  in cooperation with Coventry University, UK on the subject of "Value Creation in University-Industry Relationships.

In 2017, Thorsten Kliewe was appointed to a professorship "Innovation Management and Business Development" at MSB. Since then, he has also been Deputy Managing Director & Research Director at the S2BMRC and has been shaping the positive development of the Center for a long time. With today's appointment he moves to the top of the institute and is looking forward to meeting future challenges with great confidence: "As an institute and as a highly motivated team we are facing new topics and methods: digitalization, sustainability concepts, new agile management methods are on the agenda in terms of content but also for the institute itself".

Thorsten accompany all good wishes of the institute's stakeholders.

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