14 September 2020 | Ahaus
Carina Alfert presented the first results of a large-scale study on the gastronomy industry during the Corona crisis at the HGK Future Day in Ahaus.
Hotel and gastronomy businesses from all over Germany have been guests at the Tobit Campus in Ahaus to discuss the future of the gastronomy industry.
In June and July Carina Alfert conducted a study with Alexander Schmidt (S2BMRC, FH Münster) and Rainer Harms (University of Twente) on business model innovation of the gastronomy businesses in Münster and the surrounding Münsterland area. The preliminary results show that many businesses have made changes and in some cases even really "rethought" the way of doing business. Other businesses seem to have given up and decided to give up. Another group could be identified, which rather resembles a cry for help. In the second part of the study, Carina and colleagues now look at how the general decision making process of the businesses looks like, and whether the way the decisions are made can help the businesses, which are clearly in need of help, to remain able to operate in the Corona crisis.
Carina compared her research at the HGK Future Day with a storm that suddenly took us all by surprise. In this storm on the open sea, we will probably not simply wait and do nothing. We will act with all the means at our disposal and try to make the best of the situation - and leverage the storm to move forward.
Results and the corresponding article are expected to be submitted to an International Journal in October.