8 December 2020 | Münster
Münster is the city of bikes. But now, thanks to an FH Münster student project, it is also the city of cargo bikes!Remarkably coherent with the city's reputation, the Winter Semester 2020 at the FH Münster has seen the birth of a project that brings together master students from the "International Marketing & Sales" programme with a young and the ambitious Colombian & Norwegian cargo bike start-up "Bogbi". Committed, and aware of contemporary environmental issues, Bogbi's founders are determined to further develop their vision by offering sustainable, convenient, and design cargo bikes for families.
The pedagogical project led by team leaders Alexander Lennart Schmidt and Andre Perusso consist of putting the students in real market conditions in the conception and implementation of digital marketing strategies to support Bogbi entering the Germany market. In this project, the students can apply their knowledge by working closely with the start-up. To reinforce their digital marketing skills, the project covers most aspects of this field of marketing, including diagnosing the SEO performance or creating adapted content on social networks, all of which meet specific strategic criteria just like a digital consulting firm. A first pedal stroke into the digital marketing professional world!