15 and 25 March 2021 | Münster

The winners of the "Concepts for Change Award" were selected at two events organised by the Marketing Club Münster/Osnabrück on 15.03. and 25.03.21.

A challenging year 2020 lies behind us. Companies have reacted to it in an agile and dynamic way, have proven their flexibility and creativity and have further developed their business models in the context of the pandemic. During this time, the Marketing Club Münster/Osnabrück e.V. launched the "Concepts for Change" competition and offered a prize to honour the courageous ideas and concepts. More than thirty applications reached the jury and seven outstanding companies were awarded. Their concepts and ideas exemplify entrepreneurship in the Münster/Osnabrück region. "We are very impressed by the strong concepts that were driven forward with great dynamism and courageous corporate decisions. This shows what potential there is in the region and in the marketing departments," reported President Thomas Hans. Managing Director Petra Hardeweg continued: "The award-winning concepts are exemplary for other companies and show what can be achieved with agile marketing. We are pleased to be able to present the winners and their concepts in two events on 15.03. and 25.03.21."

"Congratulations to all winners; they are not representing the first to seventh prize, but seven first places, because each winner has developed and implemented a different convincing concept," said Prof. Thomas Baaken from S2BMRC, who chaired the jury.

All the award-winning companies impressed the jury with their forward-looking ideas and concepts. The event agencies POOL Group, Köhne Veranstaltungen & Technik, La Viesta GmbH and L&S GmbH & Co. KG have each developed completely new business models and thus demonstrated a high degree of agility and market orientation. BabyOne has dynamically developed with its holistic concept and thus particularly convinced the jury.

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