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14-16 June 2021 | Online Conference 

The 2021 UIIN University-Industry Interaction Conference held Online, brought together more than 300 delegates from all over the world including managers, practitioners, and researchers in the fields of entrepreneurial universities, collaborative innovation, Science-to-Society and university-business cooperation among others.

Over the course of three days, the participants had access to a wide variety of presentations and workshops, where they had the opportunity to explore best practices on innovation, measuring impacts of university-business cooperation, industry partnerships, the engagement of academics with society, entrepreneurship education and the future of higher education. The conference provided a platform to interact, share knowledge, and establish new contacts with peers.

The Science-to-Business Marketing Research Centre team has again substantially contributed to the 2021 conference.

Starting with Prof. Dr. Carolin Plewa - Deputy Dean Research at the University of Adelaide, Associate Professor at the Science-to-Business Marketing Research Centre and Doctoral Supervisor of the PhD projects from PhD (c) Iulia Stroila, PhD (c) Katrin Uude and PhD (c) Judith Helmer from our Science-to-Business Marketing Research Centre. Prof. Dr. Plewa presented at the Keynote Panel entitled "Pathway to impact: Measuring input, results and impact". Together with other industry and university experts, she discussed approaches towards measuring and evaluating university-industry engagement.

Paper presentation "Academic engagement policies created by HEI management and academics' perception" presented on 15 June 2021 by PhD (c) Eva Sormani

 and Jun. Prof. Dr. Sue Rossano-Rivero. The pressure is mounting on higher education institutions (HEIs) to perform in a wide range of third mission dimensions such as knowledge transfer and societal engagement besides education and research. Motivations for academic engagement have received important attention in the ongoing debate on individual determinants for academic engagement.  This research addresses the following question: How are alignments and discrepancies perceived by academics and HEI management on supporting academic engagement activities?

Paper presentation "What impedes a successful Third Mission? Identifying and avoiding the main barriers in transdisciplinary cooperation", presented on 16 June 2021 by PhD (c) Katrin Uude and Jun. Prof. Dr. Kerstin Kurzhals. This research builds on the changed multilateral understanding of Transfer in the sense of "Science with and for Society". 

One of the research objectives is to offer empirical evidence to promote and facilitate the collaboration between academia and society. The study has been conducted as part of the largest participatory research project at FH Münster University of Applied Sciences, the münster.land.leben project.

Practice presentation "Women Entrepreneurship and Leadership in Higher Education: Achieving Synergies among research, teaching and knowledge transfer". On the last day of the conference - 16 of June 2021, Dr. Sue Rossano-Rivero, PhD (c) Iulia Stroila & Elina Isakova presented a good practice example of The University as a Talent-Engine & Life Partner: Supporting Students and Lifelong Learners. Evidence that soft dimensions of the entrepreneurial ecosystem (i.e. education and training; role models and mentors; human capital and workforce; access to markets) are relatively less accessible for women has also been reported. This learning and teaching initiative aims at tackling this issue with a new teaching format that seeks to bring students close to role models in entrepreneurship and leadership.

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