21 September 2021 | Münster

"Marketing Frauen" is the name of a new chapter from the Marketing-Club Münster/Osnabrück e.V. On 21st of September 2021, the new chapter has hosted a first Live Club-evening entitled FrauenPower in der Region (Frauen Power in the region). The objectives of this new chapter are 1) to support more women across the Marketing-Club Münster/Osnabrück e.V. to gain more visibility and 2) to foster networking among them.  

The event brought together around 30 female business leaders and entrepreneurs form the region in a Live format "unplugged". Petra Hardeweg, managing director of the Marketing-Club Münster/Osnabrück e.V. hosted the event and presented this new format to the participants. Following the introduction and opening of the evening, Mrs. Sarah Nagel, in charge of the new program formats for the Marketing-Club Münster/Osnabrück e.V. and head of marketing and strategic projects by Eucon Digital GmbH presented the key issues in the topic of women in marketing and why we should care about it.

Jun.-Prof. Dr. Sue Rossano-Rivero, deputy director at S2BMRC and director of the international project WeRin - Women Entrepreneurs in regional inclusive entrepreneurial ecosystems, was invited to present the topic of Female Entrepreneurship and Higher Education. Key findings from the research carried at the S2BMRC were presented.

After a nice dinner together, the participants were invited to introduce themselves and present their topics of interest that will be covered and addressed during the workshop series of this new chapter entitled - Marketing Frauen.  

The next event will take place on the 7th of March 2022, where Jun.-Prof. Dr. Sue Rossano-Rivero will present the topic of inclusive entrepreneurial ecosystems and female entrepreneurs.

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