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23-24 September 2021 | Münster

The 15th Joint Amsterdam-Münster PhD Workshop was successfully held in Münster at the Science-to-Business Marketing Research Centre (S2BMRC) on the 23rd and 24th of September 2021. The PhD workshop was organized under the main theme "Working with Theory". The workshop brought together a total of 13 PhD students and four faculty members from the S2BMRC of the FH Münster University of Applied Sciences  and Amsterdam University of Applied Sciences (Hogeschool van Amsterdam). From the side of Amsterdam University of Applied Sciences, Prof. Dr. Ingrid Wakkee, Professor for Entrepreneurship and research fellow at S2BMRC assisted to the workshop with three PhD candidates from Amsterdam. From the side of S2BMRC, Prof. Dr. Thorsten Kliewe, Jun.- Prof. Dr. Kerstin Kurzhals and Jun.- Prof. Dr Sue Rossano-Rivero assisted to the workshop with ten of the 12 PhD candidates at S2BMRC.

The workshop kicked off on Thursday, the 23rd of September with a very lively expert panel discussion around the topic "the relevance and application of theory to academic work". Together with PhD students, the faculty members raised and addressed several foundational questions such how to distinguish a field of study from a theoretical perspective; how to pick a suitable theory; how to reconcile different theoretical perspectives drawn from different fields of research under the umbrella of one PhD dissertation.

The second half of the day proceeded with a very engaging "Open Poster Session" where every PhD student pitched their PhD plan using the "Research Design Canvas" adapted by our very own Jun.- Prof. Dr. Sue Rossano-Rivero from the S2BMRC. The idea was to provide a "bird's-eye view" of every PhD project, to identify potential synergies and complementarities among other PhD projects.

The second day of the workshop was dedicated for a more detailed presentation of the research of each PhD student. This session provided each PhD student with the opportunity to receive valuable feedback from the academic faculty and their PhD peers. All PhD students presented their work progress as well as their challenges and the specific areas where they needed help to advance their research.

It is worth noting that the workshop was undertaken by strict adherence to the COVID 19 protocols.

The next PhD workshop JAM16 is expected to take place in Amsterdam in February 2022.

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