Science-to-Business Marketing Research Centre presented two projects at Erasmus+ Strategic Partnerships Kick-off Meeting

9-10 December 2021 | online

Habtamu Garomssa and Katrin Uude attended the Erasmus+ Strategic Partnership Projects kick-off meeting held on the 9th and 10th December 2021 and presented their upcoming projects.

The German National Agency for Erasmus+ Strategic Partnership Projects i.e. DAAD organized a two-day workshop for the representatives of all Erasmus+ Strategic Partnership Projects that were funded through the special call KA226 "Digital Education". The aim of the workshop was to provide a platform to present the projects and for those responsible for getting to know each other and exchange ideas. During the two workshop days, the National Agency presented detailed information on project management, monitoring, and dissemination of the project results.

Habtamu Garomssa presented the project eWBL (work based learning). The project is led by the FH Münster University of Applied Sciences in collaboration with Rijksuniversiteit Groningen (Netherland); Momentum Business Consulting & Marketing Services limited (Ireland); Univerze v Ljubljani (Slovenia); Università Ca' Foscari Venezia (Italy); and Fondazione Giacomo Brodolini S.r.l. SB (Italy). The project focuses on fostering the transversal skills of students such as collaborative problem-solving and interpersonal communication, which are critical for the success of graduates in a work environment. By taking the COVID 19 pandemic which forced educators to find new ways of offering work based learning in an online environment as an opportunity, the project aims to collect and synthesis best practices. The best practices would then be translated in to frameworks and replicable models. The ultimate goal is to upskill educators in HE (lecturers, trainers and administrative staff) on how to design and deliver high quality e-WBL.

Katrin Uude introduced the project Co-Creation Aid Kit 4.0 (CoCreAid). The project is led by the FH Münster University of Applied Sciences but carried out in cooperation with the Szczeninski University (Poland), the EGE University (Turkey), the Merdidaunia University (Italy), and the European E-learning Institute (Denmark). The project aims to generate a digital Aid Kit that provides tools for socially oriented collaborations between Higher Education Institutions and actors from society. Due to the pandemic situation, all partnerships need to be carried out digitally which adversely impacts the quality of collaborations. The Aid Kit contributes towards enhancing the quality of digital collaborations and is based on a research phase which includes needs analysis, pilot testing and finalization. The Aid Kit will be widely disseminated to academics and practitioners who want to collaborate towards societal development. Beyond the pandemic situation, the tool kit remains relevant as it allows the integration of the so often underrepresented partners from remote areas and rural regions into collaborations.