18 February 2022 | Münster
Enhancing the inclusivity of regional entrepreneurial ecosystems and embeddedness of female entrepreneurs therein, through the design of more inclusive academic and non-academic entrepreneurship education and support programmes -this is the goal of the project WeRin - Women Entrepreneurs in Regional Inclusive Entrepreneurial Ecosystems led by Science-to-Business Marketing Research Centre. Now the WeRin team has won the Social EU Award.
"Social EU is another Erasmus+ project co-funded by the EU. It aims to encourage projects to make the best use of social media to reach their respective target groups. Social media is an important tool for reaching our target group, i.e. female students who are aspiring to start their venture, female entrepreneurs and leaders. We want to inspire, inform and facilitate networking in this way," explains Junior Professor Dr. Sue Rossano-Rivero, WeRin project director and Deputy Director of the Science-to-Business Marketing Research Centre. After all, networking is crucial in entrepreneurship. To this end, the "WeRin" team uses the social networks LinkedIn and Twitter, receiving support from WeRin partner momentum [educate + innovate], which manages the social media strategy. "All of the 'WeRin' partners are very active on LinkedIn and Twitter, all writing blog articles or sharing the latest developments in our project," Rossano-Rivero said. So it's worthwhile for entrepreneurship educators, (aspiring) female entrepreneurs, representatives from Higher Education Institutions, and other support organisations to follow the project on social media.