17-18 November 2022 | Naples

Science to Business Marketing Research Centre (S2BMRC) team members Elina Isakova and Dominik Lappenküper participated in the RENT XXXVI Conference in Naples, Italy. The RENT (Research in Entrepreneurship and Small Business) conference focuses on research in entrepreneurship. It annually brings together leading academics in this field who present and debate cutting-edge research on various entrepreneurship-related topics.

This year's main topic was "Re-thinking entrepreneurship after the crisis".

Dominik Lappenküper participated in the well-organized doctoral workshop entrepreneurship and small business management by #ECSB where the doctoral students got to discuss their overall PhD project with experienced researchers and peers from other universities. During the conference, Dominik presented the current findings from his bibliographic analysis of the research on AI adoption inside businesses, receiving constructive feedback from the other audience in his session.

Elina Isakova presented her paper "Unpacking drivers and barriers to gender inclusion in entrepreneurial ecosystems". Thank you to the audience for the valuable feedback and vivid discussion.

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