14 February 2023 | Münster

Students from the International Marketing and Sales Master's program FH Münster University of Applied Science finished their semester project together with the project supervisor Dominik Lappenküper from our S2BMRC team. They presented their final results and recommendations to WEICON, which was really happy and appreciated the various insights.

In order to identify new niches for WEICON, the group used various creativity, search and data analysis techniques to converge in all possible directions. After finding more than 100 different trends, niches, and applications, the team converged on the four most promising areas, deriving specific recommendations for new products, sales channels and target groups.

A big thank you to our partner WEICON for the opportunity for our students to work on such interesting projects and to the team for the great work!

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