10 May 2023 | Budapest

The Science-to-Business Marketing Research Centre team member Elina Isakova presented research insights of the first project result RestART Europe at the University Industry Innovation Network (UIIN) Conference 2023 in Budapest.

RestART Europe aims to bring together restarting women entrepreneurs and potential mentors in the arts and creative industries to improve the quality of mentoring and generate a positive impact for both restarting women entrepreneurs, and the arts and creative industries. 

The need for a comprehensive analysis arises from the lack of data and visibility surrounding women's inequality in the art and creative industries. While a large number of studies on women entrepreneurs exists, e.g., on their motivations, gender issues in culture, and entrepreneurship in culture and creative industries. However, there is a lack of empirical knowledge about the skills needed. Needs and desires of women entrepreneurs in the arts and creative industries, who are in the "loop of restarting", and about what are the primary skills and competencies that mentors need in order to become agents of impact for these female entrepreneurs when undertaking a business for a second time.

Do you want to know more about the state of our R-ART analysis report? Read more https://lnkd.in/dgJNwwjc.

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