2 October 2023 | Münster
At the Innovative Women in Focus (IFIF) networking event held on September 28, 2023, participants had the opportunity to delve into the complexities of societal engagement with Katrin Uude from the Science-to-Business Marketing Research Centre.
Katrin Uude's presentation delved into the captivating question: "Who is society, and how do we engage with society as scholars?" Attendees gained valuable insights into the diverse pathways through which societal actors can contribute to teaching, research, and academia. Moreover, Katrin Uude provided practical examples of science communication strategies that facilitate better connections between academic research and the broader community. Following the presentation, participants enthusiastically joined an interactive workshop session. The session required attendees to create a persona representing their target audience and engage in communication exercises to explain their projects and intended impact to the created persona.
While Katrin Uude's contribution was undoubtedly valuable, it was just one of the many insightful moments during the event. Innovative Women in Focus continues to serve as a platform for women from diverse backgrounds to exchange ideas, collaborate, and explore innovative approaches across various industries, focusing on innovative woman and their work and achievements.
