29 February 2024 | Münster 

After a lifetime dedicated to innovation and shaping the landscape of our research fields, Thomas Baaken, the visionary founder of The Science-to-Business Marketing Research Center (S2BMRC), announces his retirement, marking the end of an era and the beginning of a new chapter. 

For over 20 years, Thomas has been the driving force behind S2BMRC, leading with passion, integrity, and an unwavering commitment to excellence. From humble beginnings to the global research center we are today, Thomas' vision and leadership have guided us through triumphs and challenges, leaving an indelible mark on our center and the communities we serve. 

His consistent backing, empathy, and motivation have nurtured an environment of teamwork and empowering every team member to improve. Beyond his strategic planning and business proficiency, he provides guidance with integrity and empathy, prioritizing the growth and welfare of his team member. Thomas not only fosters avenues for career progression but also fosters a feeling of inclusion and unity, fostering a workplace atmosphere akin to a close-knit family. His leadership approach sets a stellar model for how compassion and optimism can fuel progress and achievement. 

Beyond the lecture room, he's also a loving father and grandfather, sharing his wisdom and kindness with his family, and setting an example of strength and compassion for us all. His dual roles as a visionary leader and a cherished family member remind us that success is not only measured by professional achievements but also by the lives we touch and the hearts we uplift. 

As Thomas bids farewell to his role as founder and Senior Managing Director, he leaves behind a legacy of innovation, integrity, and impact that will continue to inspire us for years to come. While he may be stepping down from her official duties, his spirit and vision will forever be ingrained in the fabric of S2BMRC. 

Thomas, we will miss you!  

You have not only left a lasting impression at FH Münster but also in our hearts. The team unanimously agrees: Although the captain may have left the ship, the memories of our journey together will always remain vivid. May your retirement be as inspiring and fulfilling as the many years you have generously given us. With heartfelt thanks and best wishes for your future, 

Your Science-to-Business Marketing Research Centre Team



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