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12-22 July 2019 | Münster

Two bachelor students from the Behavioral, Management and Societal Sciences faculty of the University of Twente, Sam Althoff and Mike van den Heuvel, visited the Science-to-Business Marketing Research Centre (S2BMRC) for 10 days for an international research experience. With the aim to enhance their research skills for their study in International Business Administration, Sam and Mike assisted the Science-to-Society Research Line in tasks that are related to the current PhD research projects as well as a community health project, 'münster.land.leben', conducted at the Centre.

The students worked on systematic literature reviews for the münster.land.leben project which focused on identifying the drivers of University-Society Collaboration and Community Engagement, as well as the identifying the differences between University-Society Collaboration and University-Business Collaboration Ecosystems respectively. During their stay, Mike also worked on the data analyses of a quantitative study on Academic Engagement in Collaborative Health Projects using the SPSS software; while Sam helped with the transcription, coding and analyses of a number of qualitative interviews related to Entrepreneurship Education using the MAXQDA software.

On their last day, Mike and Sam presented their findings to the members and shared their experiences here at the S2BMRC.

Mike and Sam would like to thank Prof. Dr. habil. Thomas Baaken, Choiwai Maggie Chak, MSc., and Eva Sormani, MSc. in particular, as well as all co-workers at S2BMRC, for offering the pleasant, unforgettable and informative stay in Münster.

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