News 2024

18 December 2024 | Münster

Connected to the Erasmus+ funded Alliance for Innovation project DIGIFABS, a group of 10 motivated master students from the International Marketing and Sales program successfully completed their semester project, focusing on advancing responsible digital transformation in Food and Beverage SMEs.

DIGIFABS unites 14 partners from across Europe with the mission to develop educational content and host bootcamps and a summer school designed to empower practitioners and students to become responsible dynamic digital change agents (RDDCAs).

18 December 2024 | Münster

This semester, master's students from the International Marketing and Sales program at FH Münster University of Applied Sciences engaged in a unique semester project with the kreisl KIOSK, part of the SUNRISE LAB. Under the guidance of Lara Abrahamczik and Laura Krieger, this collaboration aimed to promote the principles of circular economy and to prepare actionable strategies for the kreisl KIOSK's development.

16 December 2024 | Münster & Leitrim

This Monday, 16th December, we successfully concluded our semester project in collaboration with our long-term partner momentum [educate + innovate]. The project was led by S2B Director Prof. Dr. Thorsten Kliewe and S2B team member Pia Töns, with the participation of nine students from the Master's program International Marketing and Sales.

11-13 December 2024 | Amsterdam

The CiE Gateway project partners gathered from 11^th to 13^th of December 2024 for the Final Transnational Project Meeting. Hosted by UIIN, in Amsterdam (Netherlands), the meeting focused on collaboration, evaluation, and organisation of the current and future steps of the project, which is coming to an end in next February

09-12 December 2024 | Hamburg

The Kühne Logistics University (KLU) in Hamburg recently hosted a four-day seminar for PhD students and early-career researchers, focusing on the design and execution of experiments and surveys in behavioral research. The seminar aimed to equip participants with the skills necessary to develop studies that meet the rigorous standards of leading academic journals.

5 December 2024 | Hobart

The 2024 ANZMAC Conference in Hobart, Tasmania, brought together leading marketing researchers and practitioners to explorethe intersection of sustainability and artificial intelligence in the marketing domain. Katrin Uude, a Research Associate at the Science-to-Business Marketing Research Centre at FH Münster, who is pursuing her PhD in collaboration with the University of Adelaide, successfully presented her third PhD paper.

2-3 December 2024 | Amsterdam

On December 2-3, 2024, the DIGIFABS consortium - with 20 experts from 14 EU-partners - including S2BMRC researchers Dominik Gisa and Judith Helmer, convened in Amsterdam for a productive Transnational Partner Meeting. Hosted by Amsterdam University of Applied Sciences, the two-day event focused on finalising the research work package, planning future activities to transfer research outputs into educational programmes, and reviewing project progress with regard to quality evaluation, dissemination, and sustainability.

21 November 2024 | Münster

Our team member Nelli Scharapow successfully presented her first paper "Charting Future Workplaces: Exploring the New Work Concept" of her PhD in a poster session at the doctoral symposium at FH Münster University of Applied Sciences. The symposium provided a valuable platform for young researchers to showcase their research projects and dissertation work across various disciplines.

7 November 2024 | Münster

The S2B is proud to announce that the NatAlli project has released its official brochure, now available for download on the NatAlli website. This comprehensive document provides a clear overview of the project's mission to support highly educated Ukrainian women in entrepreneurship and innovation.

5 November 2024 | Münster

35 participants from companies of more than 400 employees took the opportunity to familiarise themselves with a project that the S2BMRC carried out for Finanz Informatik GmbH in Münster:  Sport-Sponsoring als HR-Strategie.

28 October 2024 | Münster

The re:gen-u consortium is thrilled to announce the release of our third E-zine, an essential resource for anyone invested in the transition to a regenerative economy. This edition delves into forward-thinking ideas, transformative projects, and educational initiatives that inspire change and foster a resilient, sustainable future.

16 October 2024 | Münster

As part of our commitment to driving innovation in education, the Science to Business Marketing Research Center at FH Münster recently hosted a pivotal workshop for the Enhancer Project, focused on creating a teacher's toolkit for the DEER (Digital Education Escape Room) we have developed within the project. DEER is an interactive digital escape room designed to equip students with essential skills for social entrepreneurship through an engaging escape room format.

14 October 2024 | Münster

At the event, Judith Helmer, Research Associate at the Science-to-Marketing Research Centre (S2MRC), and Timo Adiek from Transfer Agency TAFH had the opportunity to present their project "Blueprint for Impact".

11 October 2024 | Milan

The eWBL project, an initiative aimed at enhancing the quality of remote work-based learning in Europe, recently held its 4th Consortium Meeting in Milan, Italy. The two-day event, which took place on October 10-11, 2024, brought together partners from across Europe to discuss progress and plan future activities.

08 October 2024 | Online

Dr. Iulia Stroila and Nelli Scharapow, representing the WE.Lead project, delivered a presentation to over 180 Rhenus employees as part of their company's women initiative. For #shetalks, our team members were invited to provide insights into their research and address the challenges and opportunities surrounding diversity from the scientific perspective.

30 September 2024 | Münster

The S2B is thrilled to announce the release of the first NatAlli E-Magazine, now available for download. This September issue marks a significant milestone in the NatAlli project's journey to empower highly educated Ukrainian women as entrepreneurs and change-makers.

25 September 2024 | Münster

The EARTH (Ethical and Responsible Transportation and Handling) project partners gathered on the 24th and 25th of September 2024 for the 2nd Transnational Project Meeting. Hosted by Ege University, in Izmir (Turkey), the two-days meeting focused on collaborative discussions, knowledge sharing, and future planning to advance the project's objectives.

16 September 2024 | Münster

The S2BMRC is proud to announce the publication of the Good Practices Collection from the CiE Gateway project, a comprehensive resource featuring over 32 innovative cases of educational collaboration. This collection is designed to inspire academics across Europe and beyond to engage in collaborative activities within and outside their institutions, fostering improvements in careers, educational quality, and the future workforce.

02 September 2024 | Münster

The S2BMRC is proud to announce the publication of two crucial reports from the NatAlli project's work package "Strategic Foresight". The research phase, led by the team members Nelli Scharapow and Deborah Hune, involved collaborative efforts from all six NatAlli project partners in conducting 64 interviews with Ukrainian women, mentors, and external stakeholders.

01 September 2024 | Münster

The S2B is excited to announce the release of the first DIGIFABS E-zine, marking a significant milestone in the journey to revolutionize the food and drink industry through digital innovation. This bi-annual digital bulletin is designed to keep the stakeholders, partners, and the wider community informed about the progress and impact of the DIGIFABS project.

23 August 2024 | Münster

Last semester, a semester project called Change Lab 3.0 was developed as part of the Change Lab project funded by FH Münster University of Applied Sciences and carried out under the direction of Judith Helmer, research associate at the S2BMRC. Change Lab began as an initiative to investigate the impact of research on social and environmental change. By working with communities, opening up science and creating community projects, goes beyond the traditional boundaries of universities to bring about effective change in society. 

31 July 2024 | Münster

With the last Transnational Project Meetings, Jourfixes and the Project Report done, the CoCreAid project comes to an end this July.

17 July 2024 | Münster

The workshop provided a comprehensive platform for experts and project managers from diverse fields to connect, share experiences, and exchange ideas. The participants delved into practical insights on how to effectively apply digital tools and methods to their project challenges.

26 June 2024 | Lucera

The CoCreAid project reaches its final stage with all project partners meeting in Italy for the fifth transnational project meeting to successfully close the collaboration.  In cooperation with representatives from the NGO Meridaunia, Katrin Uude and Carolin Schäfer led the meeting and represented the Science-to-Business Marketing Research Centre (S2BMRC). The goal of CoCreAid is to create a digital platform (CoCreAid Toolbox) with various methods to enhance digital collaboration.

20 June 2024 | Cape Breton Island of Nova Scotia

S2BMRC team Elina Isakova visited the  Gender, Work & Organization Conference (GWO) which was hosted for the first time on Cape Breton Island in Nova Scotia, Canada by Cape Breton University's Shannon School of Business. The conference theme was "Imagining Decolonizing Knowledge Exchanges: Embracing the JEDDII Way (Justice, Equity, Diversity and Decolonization, Inclusion & Indigenization)".

19 June 2024 | Stockholm

Dominik Lappenküper, a key member of our research team, recently presented in the prestigious R&D Management 2024 Conference hosted by the renowned KTH Royal Institute of Technology. The conference, held from June 17th to 19th, brought together leading experts, academics, and industry professionals to explore the intersection of research, innovation, and technology.

17 June 2024 | Münster

We are delighted to share the successful completion of a semester project this summer semester. Together with Prof. Nils Ommen and his valuable expertise, our team member Nelli Scharapow supervised a semester project in collaboration with Dermasence.

17 June 2024 | Münster

The Science-to-Business Marketing Research Centre is proud to announce that two of its research associates and PhD candidates have co-authored a chapter in the book "From Purpose to Impact: The University and Business Partnership." The chapter was written in collaboration with renowned scholars Jodie Conduit, Carolin Plewa, and Natalie Forde.

16 June 2024 | Madrid

Carina Hafertepe, a graduate in International Marketing & Sales from FH Münster and former research assistant at the Science-to-Business Marketing Research Centre (S2BMRC), presented her master's thesis at the University-Industry Innovation Network (UIIN) Conference in Madrid from May 27th to 29th.

13 June 2024 | Münster

In the last couple of months, students from the FH Münster embarked on an exciting project with the CiE Gateway initiative, the Erasmus+ project Cooperation in Education Knowledge Gateway. This initiative aims to support universities in better preparing their students for the dynamic and challenging world of work by equipping academic staff with tools and resources to design and implement educational practices through multidisciplinary and external collaboration.

12 June 2024 | Bordeaux

The Science-to-Business Marketing Research Centre is proud to announce the participation of two of its PhD candidates, Judith Helmer and Katrin Uude, at the 13th SERVSIG Conference held in Bordeaux from June 5th to 8th, 2024. Hosted by KEDGE Business School, the event, themed "Service for Humanity," brought together service researchers from around the globe.

12 June 2024 | Münster

Pia Töns, Elina Isakova, and Nelli Scharapow, members of the S2BMRC, recently attended the MSB Connect Event at FH Münster University of Applied Sciences. The event began with a warm welcome from Dean Manuel Rupprecht, followed by insightful presentations from the newly appointed professors.

10 June 2024 | Amsterdam

Our team member Nelli Scharapow went to her PhD cooperation university VU Amsterdam for a research group event. The event featured an array of presentations shedding light on crucial aspects of technology development and its intersection with societal and environmental well-being.

09 June 2024 |  Copenhagen

S2BMRC team members Dr. Iulia Stroila and Elina Isakova visited workshop "Inclusive or Exclusive? Diversity and Inclusion in Entrepreneurial Ecosystems Research" held at Technical University of Denmark, with 63 participants from 44 universities/organizations and 18 countries.

06 June 2024 | Berlin

The "AfM Arbeitsgemeinschaft für Marketing" is the association of professors of marketing at German Universities of Applied Sciences. The 2024 AfM Conference took place at the "HTW Hochschule für Technik und Wirtschaft" Berlin 6.-8. June.

28 May 2024 | Münster

In a significant step towards promoting a sustainable and regenerative future, the aim of the ERASMUS+ Project REGEN-U is to clarify the role that higher education institutions can play in helping society transition to a regenerative green economy, while equipping change-makers with the necessary skills and fostering globally minded, locally impactful regenerative business solutions.

22-23 May 2024 | Lisbon

Elina Isakova, one of our academic researcher at the Science-to-Business Marketing Research Centre, went to Lisbon (Portugal) to meet face-to-face with the consortium of the RestART project, where she is the project manager.

20 May 2024 | Galway

Annika Wesbuer met with the European project collaborators of B-chain in Galway. This strategic meeting included presentations of initial educational modules developed by the project team, aimed at facilitating the adoption of blockchain within agricultural practices.

23 April 2024 | Münster

Increasing the representation and visibility of women in entrepreneurship, the start-up scene, leadership and innovation - that was the aim of the second Women's Empowerment Convention. Together with the TAFH and the REACH - EUREGIO Start-up Center, we organised the successful event, where 250 participants took part and used the opportunity to exchange ideas and network.

19 April 2024 | Amsterdam

The ENHANCER learning, teaching, and training activities (LTTA) and Transnational Project Meeting (TPM) were hosted by Amsterdam University of Applied Sciences and Questomatica in Amsterdam, Netherlands, from the 17th to the 19th of April, 2024.

22 April 2024 | Münster

The Project Blockchain for agri-food education is funded by Erasmus+ and explores opportunities and limitations of current blockchain teaching in agri-food disciplines in our European HE system.

The second work package with three outputs in the form of white papers for the Erasmus+ project Blockchain for Agrifood Education has now been completed under the leadership of the Science-to-Business Marketing Research Centre.

12 April 2024 | Dresden

The SUNRISE LAB was represented at the Living Lab Conference 2024 in Dresden on April 11 and 12, 2024 - an event full of inspiration, networking, and innovative ideas. Under the motto "Reallabore - ExperimentierRäume für den Weg in eine nachhaltige Gesellschaft / Living Labs - Experimental Spaces for the Path towards a Sustainable Society," experts and practitioners gathered to discuss the transformative power of Living Labs.

09 April 2024 | Münster

The German eWBL Capacity Building Program was successfully delivered in a hybrid format in Münster, Germany from March 19th to April 9th.

This training program was meticulously crafted based on an extensive needs analysis survey conducted at the outset of the eWBL project across five countries: Germany, Netherlands, Ireland, Slovenia, and Italy.

09 April 2024 | Münster

The CoCreAid project continues to make steady progress, as shown by the fourth transnational project meeting where the consortium partners gathered once again. Representing the Science-to-Business Marketing Research Centre (S2BMRC), Katrin Uude and Carina Hafertepe led the meeting in cooperation with representatives from EGE University. The meeting was held from April 4th to April 5th in Izmir, Turkey.

03 April 2024 | Münster

The 3rd AQCA (QCA Conference of the Americas), hosted by Northwestern University in Chicago, Illinois from March 20th to 22nd, 2024, served as a pivotal gathering for researchers and practitioners employing configurational-comparative methods and approaches.

8 March 2024 | Münster

We are excited to officially launch the website for the Erasmus+ project "NatAlli - Fostering the Renascence of Societies through Lifelong Learning Mentoring Programmes and Allies".

8 March 2024 | Münster

On February 19th, 2024, the DigiFABS (Digital Change Agents for Food and Beverage SMEs) project was inaugurated during a two-day event held in Münster, Germany. This initiative, funded by the European Commission under the Call "Alliances for Innovation", is spearheaded by Dominik Lappenküper and Judith Helmer from the S2BMRC team at FH Münster University of Applied Sciences, Germany.

8 March 2024 | Münster

To mark International Women's Day on March 8, S2BMRC team member Nelli Scharapow spoke to moderator Amelie Fröhlich on WDR Lokalzeit Münsterland about women in leadership positions.

8 March 2024 | Münster 

March 8th, 2024 marks a momentous occasion for the Science-to-Business Marketing Research Center (S2BMRC) to spread awareness for gender equality and the importance of women*s in our society.  

07 March 2024 | Münster

In a new teaching format created through a Wandelfonds project, students at the FH Münster learn how to critically assess scientific and non-scientific arguments and expert opinions and formulate their knowledge and opinions comprehensibly.

29 February 2024 | Münster

The Science-to-Business Marketing Research Centre at our university focuses on the interactions between science, business and society. It was set up by Prof Dr Thomas Baaken, who is handing over the leadership to new hands.

29 February 2024 | Münster 

After a lifetime dedicated to innovation and shaping the landscape of our research fields, Thomas Baaken, the visionary founder of The Science-to-Business Marketing Research Center (S2BMRC), announces his retirement, marking the end of an era and the beginning of a new chapter. 

22 February 2024 | Adelaide

Our PhD Candidate Annika Wesbuer spends three months at the University of Adelaide, engaging in a valuable research collaboration that was made possible thanks to the efforts of Prof. Dr. habil. Thomas Baaken. Prof. Baaken played a pivotal role in establishing this cooperation, fostering academic connections that enrich our research endeavors.

20 February 2024 | Münster

We are thrilled to present the latest edition of the eWBL (online work-based learning) newsletter, bringing you the most recent updates and outcomes from our project. This newsletter signifies an important milestone in our journey, as we proudly announce the publication of our research findings in the esteemed "Studies in Higher Education" journal.

21 February 2024 | Münster

To kick-start our new Erasmus+ Cooperation Partnership Project "Ethical and Responsible Transportation and Handling" (EARTH), Matías Eduardo Escanilla Becerra and Judith Helmer from the Science-to-Business Marketing Research Centre (S2BMRC) joined the recent Transnational Project Meeting (TPM) in Szczecin, Poland.

9 February 2024 | Münster

In a bittersweet moment for the Science-to-Business Marketing Research Centre, we bid adieu to our esteemed Acting Manager, Dr. Sue Rossano-Rivero, as she embarks on an exciting new chapter in her illustrious career. Dr. Rossano-Rivero has accepted the position as a full Professor at Hochschule Niederrhein, commencing March 1, 2024.

30 January 2024 | Münster

As part of the Change Lab project funded by the Münster School of Business, a semester project called Change Lab 3.0was developed last semester under the direction of Judith Helmer, research associate at S2BMRC. This project is a cooperation between the FH Münster, the climate community Saerbeck, and the Maximilian-Kolbe-Gesamtschule (MKG), a comprehensive school in Saerbeck.

18 January 2024 | Münster

We are excited to share that we published our New Work Barometer Münsterland! In collaboration with noventum, we conducted a research study with over 100 employees in Münsterland, delving into the current state of New Work in their organizations. This Whitepaper is a great example of our core, building the bridge between Science and Business, as well as Society.

17 - 18 January 2024 | Helsinki

We're elated to share the exciting news that Dominik Lappenküper recently participated in the kick-off meeting for our new Erasmus+ project CiE Gateway - Collaboration in Education, hosted in the vibrant city of Helsinki. The meeting was a resounding success, setting the tone for what promises to be a remarkable collaboration

16 January 2024 | Münster

We are happy to share that our semester project group, consisting of 3 Master students from the International Marketing and Sales program and 4 Bachelor students, supervised by Prof. Thomas Baaken and PhD Candidate Dominik Lappenküper, successfully concluded their project with Finanz Informatik, which develops innovative digital banking solutions, located in Münster, Hannover, and Frankfurt.

15 January 2024 | Adelaide and Auckland

In an exciting start to the new year, Katrin Uude and Judith Helmer, both PhD candidates at the University of Adelaide and Research Associates at the S2BMRC, ventured far to participate in two intellectually stimulating conferences.

15 January 2024 | Münster 

Under the mentorship of Nelli Scharapow, a semester project has emerged within the WE.Lead Project, funded by BMBF. This German initiative is dedicated to amplifying women in leadership and supporting female entrepreneurs in launching and expanding their startups.

12 January 2024 | Münster

Great atmosphere and excellent entertainment marked the University of Münster's New Year's reception at the Münster Castle on Friday evening, January 12. The focal points of the event were the New Year's address by Rector Prof. Dr. Johannes Wessels and the presentation of three awards, each showcased in short films.