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28 September 2018 | Dresden

Dr. Haluk Yörür successfully defended his PhD thesis on "Market Oriented Product Platforms Structuring the Front-End of Flexible Platform Portfolio Development" at TU Dresden, Faculty of Business and Economics.

From left: Prof. Dr. Thomas Baaken, (S2BMRC & IHI-TUD / Promotor and Examiner), Prof. Dr. Michael Schefczyk (TUD / Examiner), Dr. Haluk Yörür, Prof. Dr. Albert Löhr (IHI-TUD / Chairman of the Doctoral Commission), Dr. Peter Harland (Jenoptik / Promotor), Prof. Dr. Michael Dircksen (MSB / external Member of the Doctoral Commission), Prof. Dr. Thorsten Claus (IHI-TUD / Promotor and Examiner)

The dissertation contributes to the area of flexible product platform development. Platform development projects evolve in a dynamic market environment. Theoretical contributions and managerial implications have been substantial.

Several papers have been published (e.g.):

  • Harland, P. E., & Yörür, H. (2015). Decisions in product platform development projects. International Journal of Innovation and Technology Management, IJITM 12(01)-1550001.
  • Yörür, H. (2018). The Role of Platform Architecture Characteristics in Flexible Decision-Making, International Journal of Innovation and Technology Management. IJITM-D-17-00140R1

Supervisors and affiliations: Supervisors had been Dr. Peter Harland (Head of Innovation Management & IP @ Corporate Center Strategy, Jenoptik AG; prior IHI Internationales Hochschulinstitut, Zittau) and Professor Dr. Thomas Baaken (S2BMRC). Prof. Baaken holds a position as an external associate professor (Priv.-Doz.) at IHI Internationales Hochschulkinstitut in Zittau, an academic department of TU Dresden, since 2010.

Dr. Yörür serves as Senior Project Manager Mobility Solutions at Robert Bosch GmbH in Stuttgart.

Congratulations Dr. Haluk Yörür for your excellent achievement!

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