Step-by-Step
"Nudges are any measures that decision architects can use to change people's behavior in predictable ways without eliminating any options or greatly altering economic incentives." (Thaler & Sunstein, 2009 p.15)
1. Consider a focused question for which you want to develop nudges, e.g.: How do you get people to eat healthy?
2. Explain the different characteristics of nudges:
- A nudge is simple and inexpensive.
- A nudge increases personal well-being.
- A nudge does not limit a person's choices.
3. Now let your creativity run free and think together: What could be possible nudges, i.e. small "nudges" with which you can positively support the desired behavior? When designing the nudges, make sure that they meet all the criteria (simple and inexpensive to implement, do not influence decision-making options, and increase personal well-being) and pin the suggestions to a bulletin board or fill out the template provided. Examples of nudges include green footprints leading to the trash can or, to decline organ donation an extra form would need to be filled out.
4. The nudges are discussed in the group. All participants take a final vote on which nudges are considered most useful.
5. Test whether the selected nudges work in your project, change them if necessary or modify them until you feel that they motivate the (potential) project participants in the best possible way.