Managing Digital Transformation

New and emerging digital disruptive technologies - such as Artificial Intelligence (AI), Social Media, Big Data, Smart Devices, Internet of Things (IoT) - create new business challenges and change the traditional value creation paradigm. Industry 4.0 presents organizations with challenging problems requiring new approaches and solutions. Digitalization opens new opportunities and intensifies and accelerates the rate of innovation. The need for professionals able to develop and implement strategies and tactics addressing the digital transformation by businesses, organizations and governments is high and urgent. Not just hard, digital skills, but also soft skills to guide organizations through the whole process of digital transformation. However, the shortage of staff with specialized and multidisciplinary skills and knowledge is the biggest barrier for organizations.

More about Managing Digital Transformation

This project will address the shortage of 'digital leaders' by developing a 30 ECTS program (EQF 5-7) called 'Managing Digital Transformation' (MDT). The program will be designed for students AND professionals with a high interest in entrepreneurship and management, who possess a Bachelor's degree in a study as Economics, Communication, Business Administration, Education, Public Management, or a Bachelor's degree of a technical study. The program consists of six specializations of each 5 ECTS. These specializations will address the three core elements of the 'leadership skills triangle': technology, business/commerce and leadership. The multidisciplinary program will deliver digital leaders who can enable successful digital transformations, thereby contributing to the competitiveness of Europe and of individual organizations.

Timeframe:  01.09.2020 - 31.08.2023 (36 months)

Budget: 448.310,00 EUR


The project aims at developing and delivering a 30 ECTS module on "Managing Digital Transformation" with 6 specialised courses of each 5 ECTS on:

  1. Changing Society
  2. Data-driven World
  3. E-Skills
  4. Business Models
  5. Leadership
  6. Challenges


Universiteit Twente (Lead partner), Universidade Nova de Lisboa, Athens University of Economics and Business, ACEEU GmbH, Stichting Saxion, EIT KIC Urban Mobility

Manager: Judith Helmer


Value & Future

Sustainable, future proof entrepreneurship is based on ethics and values. This is the motto of project Value and Future, an innovative project that connects 6 partners in Europe with a common goal: to empower young people towards ethical entrepreneurship and leadership, inspired by role models.

More about Value & Future

The project sets the ambition to develop the skills and mind-set of young people, based on values and empathy instead of on only profit or professional protocols. The project encourages students of VET to actively seek the purpose for their own entrepreneurial future and to recognise the ethical choices that enterprises showcase around them. Through a set of activities and lessons supported by teachers and entrepreneurs, VET students engage in a dialogue about moral dilemma's in enterprises in relation to people and planet. They learn to ask critical questions and they search for positive role models. Due to project activities, students engage in conversations with enterprises to define values, ethics and
authenticity, and the difference businesses can make in society. In these conversations, students continuously ask themselves the question: 'what matters to me as a future entrepreneur and what matters to entrepreneurs I meet? What matters to my future company and what matters to enterprises around me?

  • Funding body: Erasmus+
  • Timeframe: 01.09.2020-31.08.23
  • Budget: 389.721,00 EUR
  • Objectives: The project connects the need of powerful entrepreneurship education that changes the mind-set of young people and teachers about the ethical and moral angles of their choices, career path and place in society.
  • Partners: Kaunas vocational training center, Lithuania; IDEC, Greece; Escola Pia de Mataró, Spain;  University of Nicosia, Cyprus
  • Project Manager: Friesland College, the Netherlands

CSI - CustomDigiTeach

Creating social impact through customized digital teaching formats

The European Commission's latest Higher Education Modernisation Agenda highlights the transformative role of universities in the society. Precisely, rather than being actors of only economic impact, HEIs need to strengthen their 'civic' responsibilities. Despite the argued relevance for more social engagement, respective societal engagement mechanisms have not been well developed in the HEIs. Indeed, latest numbers show that universities still have relatively more technology transfer offices than civic engagement offices. 

More about CSI - CustomDigiTeach

Consequently, we still witness a focus on universities' business engagement compared to e.g. community building or collaborations with NGOs, ultimately hampering the social impact of HEIs' activities. Simultaneously, the ongoing pandemic of Covid-19 amplifies the need for HEI's societal engagement. The current times of uncertainty and destabilisation form the background against which societal engagement is most needed. Indeed, HEIs can be a fruitful source for supporting societal recovery by transferring leading edge insights to the society. This science-to-society transfer is of severe importance, given the fact that Covid-19 has brought about societal challenges that we need to solve to ensure prosperity of our economies and societies.

Given this context, the project tackles these challenges by integrating:

(a.) expertise of science-to-society transfer tools (i.e., tools and instruments to overcome transfer barriers in science/society projects and thus to successfully connect science and society) for tailor-fit approaches to create societal impact, and

(b.) expertise of how to enable HE lecturers in digital teaching formats.

Consequently, this project will develop a Digital Configurator, which allows creating social impact through customized digital teaching formats, especially to customized digital social impact generation courses. Therefore, the digital configurator suggests custom-fit digital teaching formats, ultimately equipping HE lecturers to foster their role as being socially engaged and enable students to get involved in an actual societal challenge, which is beyond online lectures, thereby fostering students' entrepreneurial and social thinking and acting.

Funding body: Erasmus+

Timeframe: 01.06.2021 - 31.05.2023 (24 months)

Budget: 287.194,00 €

Project Manager: Dominik Lappenküper M.Sc.



The mü project of the funding initiative "Innovative University" addresses some of the major societal challenges: healthcare, participation and well-being of residents in the rural area of Münsterland. The project consists of 13 sub-projects to bring innovative solutions for promoting health and well-being of residents in the region.

More about mü

Therefore, the project contributes to fundamentally understand the transfer barriers specific to the health and care sector, adapt the exchange processes between science and society, support new concepts and above all establish operative measures in the long term. Based on the identified  needs of the stakeholders of the other mü sub-projects, the  Science-to-Society Research line will provide and support them with transfer strategies and instruments, which will have been adapted to the quadruple helix (science, business, government and society).

Within this field of activity the focus of our research line is on developing a Science/Society Toolbox and a Science/Society Ecosystem.

The Toolbox is co-created in the mü project and aims to methodically support and to open up the innovation process in the context of science/society. The Science/Society Toolbox provides methods and transfer instruments for cooperations between academics and societal actors in the extended transfer understanding of "science with and for society". Correspondingly, the 13 sub-projects of mü apply and validate these methods in their cooperation with society and their learning experiences and practical application tips will also be presented in the Toolbox.  

The Science/Society Ecosystem, just like the Toolbox, is intended to support the sub-projects of the mü project and to generate generally valid results. The UBC Ecosystem developed for the European Commission will be tailored to mü and its potential will be fully exploited. At the same time it will be adapted to the new task Science / Society. This includes answering the questions: What are drivers, what are barriers and what influence do framework conditions have on these processes?

Funding body: Bund-Länder-Initiative "Innovative Hochschule"

Timeframe: 2018-2022

Budget: 9 million euros for consortium

Objectives: To understand and overcome the challenges and barriers of translating health innovation, knowledge and technology into the rural areas in Munster region, adapt the exchange processes between science and society and to establish operational measures in the long term with a focus of interaction with society. 

Partners:  +70 partners, including Stadt Münster, Kreis Borken mbH, and Netzwerk Gesundheitswirtschaft Münsterland e.V.

Contact person: Dr. Kerstin Kurzhals


Training Faculty on Blended Learning

More about FABLE

Spanning over two years, FABLE has as its aim to help higher education (HE) teaching staffs to design and implement blended learning while fully exploiting the advantages offered by this approach consisting of combining face-to-face teaching, live videoconferencing courses, online accessible recorded courses, micro-learning, and online self-training.

Timeframe: 01.03.2021 - 28.02.2023 (24 months)

Budget: 54.744,00 €


  1. Creating a knowlege bank, to better identify the needs and expectations of students and trainees on the one side, professors, educators and trainers on the other side, regarding blended learning and training on blended learning.
  2. Conceive and test a methodology to transform in-class courses into blended learning ones exploiting the benefits brought by this form of teaching, including a guide to distance learning tools. Built upon the needs and expectations identified, the methodology is aimed at providing a step-by-step 'vade-mecum' explaining to professors and trainers how they can design or transform their in-person courses into blended learning curricula according to the intended learning outcomes.
  3. Design, develop and implement a tool aimed at training faculty on blended training so to help them design courses for blended learning. The platform aims at a full integration of the learning and teaching experience in online and face-to-face combined settings.
  4. Issue a white paper for education systems to help them steer the digital transformation of their teaching through effective performance indicators.


  • HAIKARA, France


FR01 Agence Erasmus+ France / Education et Formation

Nelli Scharapow


Boundary Spanners

After the launch of the Europe 2020 strategy and the EU Growth Agenda, Europe has taken the path to create a more connected relationship between society, government, business and higher education institutions (HEIs) in order to increase employment, productivity and social cohesion. However, despite the strong policy support, cooperation among the key actors in Europe is still in the early stages of development, and their interaction remains insufficient. In that, the recent reports by EU Smart Specialisation Platform and JRC particularly emphasize the need for "boundary spanners" in the innovation ecosystem, individuals who have deep understanding of both business and academia. This capacity is increasingly deemed crucial among the university staff in the entrepreneurial discovery and smart specialisation processes of the HEIs, to support transfer and exchange of knowledge. The nature of the barriers that hinder regional engagement include "lack of 'boundary spanning skills in the university" and "lack of leadership to drive change".

More about Boundary Spanners

Timeframe: 01.01.2020 - 31.12.2022

Budget: 773.838,00 € (FH Anteil 110.144,00 € )


  • identify boundary spanning skills and practices of the HEIs and Businesses in their collaboration with each other
  • profile and analyse boundary spanners in HEIs and businesses in the partner regions and across Europe
  • develop and pilot test the Boundary Spanners Workshop Series with HEI staff and SME representatives
  • prepares and disseminate the Boundary Spanners Learning and Experience Collection.
  • organise regional events, policy workshop and Cascading Training to HEI and business representatives, enhancing exploitation
  • developing the models for boundary spanners community building, self-assessment and certification for the sustainability of the project results.

Partners: University Industry Innovation Network's (Netherlands); FH Münster (Germany); Institut Mines Telecom Business School (France); Universidad de Malaga (Spain); Association Europeenne d'Institutions de L'enseignement superi (Belgium); Crazy Town Oy (Finland); Momentum Marketing Services Limited (Ireland); Meath County Council (Ireland); Camara de Comercio E Industria Italiana Para Espana (Spain); Istanbul Teknik Universitesi (Turkey)

Manager: Habtamu Garomssa


Digital Innovation

Nowadays, especially small companies are struggling to make use of their digital innovation capacity, in particular in terms of service offerings, although a wide range of possibilities are waiting for them. Based on this need for improvement, the Digital Innovation project has been developed by six European partners and accepted as Erasmus+ project.

More about Digital Innovation

With the aim to support higher education lecturers in developing and implementing improved and up-to-date courses on Innovation Management to impact not only effective digital skills into service innovation education, but also help digitising new service development in service sector businesses. Starting with a Digital Innovation Audit to map a state-of-the-art service innovation development process, respective criteria will be selected to map relevant digital tools in an online platform. Based on the audit, a Digital Innovation Benchmarking Tool will be developed to assess companies in terms of their status-quo digital innovation efforts. Following these outputs, Problem-Based Learning Online Education Resources will be created to show how digital tools can be better used in the service development process, leading to more and better service innovation in companies.

Funding body: Erasmus+

Timeframe: 01.10.2020 - 30.09.2022 (24 months)

Budget: 269.959,00 €

Objectives: (1) Support HE Educators in DEVELOPING improved and up-to-date courses on Innovation Management
(2) Support HE Educators in IMPLEMENTING better and more up-to-date courses on Innovation Management

Partners: University Szczecinski, Stichting Hogeschool van Amsterdam, Momentum Marketing Services, European Universities Continuing Education Network, European E-learning Institute

Project Manager: Judith Helmer


Triple L-T

Science-to-Society: Tripl-L and T (Lengerich, Ladbergen, Lienen, and Tecklenburg)

Four neighboring communities in the northern Münsterland region and the district of Steinfurt are looking for development potential for the future. Each of the communities has its own strengths but also its own challenges.

More about Triple L-T

Lengerich, for example, stands for good jobs because there are large and successful SMEs there and for good shopping opportunities because of the many markets. Lienen, on the other hand, scores with its beautiful nature and quiet surroundings, with recreational opportunities that are good for families. On the other hand, certain industries are currently in trouble due to energy-intensive production and outdated products that no longer meet new sustainability requirements. Ladbergen stands for an excellent infrastructural connection to logistics and transport. A port in the Dortmund-Ems Canal, the international airport, a highway interchange and a freight station provide facilities. Tecklenburg in the "Teutoburg Forest" offers as a "spa" with many cultural cities, tourism, hotels and restaurants a magnet for guests from many regions of Europe. Nevertheless, there are challenges in urban development for the future.

This situation leads to the idea that the four municipalities throw their potentials and competences together in order to support each other and to compensate the weaknesses of the others with their respective strengths.

Interestingly, the representatives of the communities did not find any role models or best practice cases in Germany. Now they have to find their own way to implement these goals.

Timeframe: 15.04.2022 - 14.10.2022

Budget: 19.714,90 Euros

Objectives and approches:

The objective of the project is to develop ideas and measures to achieve cooperation as described above and make it possible and successful.

First students were involved in the project. Four bachelor students each represent a community and "represent" its interests in the project team.
Different methods were used to realize the goals, to prepare the topic scientifically and to find ways for a new kind of cooperation:

  1. LITERATURE ANALYSIS: publications of scientific kind from journals and books, but also reports and studies were collected and evaluated. 
  2. SURVEY OF CITIZENS AND STAKEHOLDERS: After developing a questionnaire, it was used 1. in a face-to-face survey with randomly selected citizens in the streets of the communities. The paper-pencil survey was supplemented by an online survey via a Qualtrics survey tool. A response of >200 respondents (50 from each community) has now been achieved.
  3. CITIZENS BREAKFEAST: Another qualitative method was used. A focus group in the form of a citizens' breakfast with interested and design-strong and eloquent representatives from the communities brought many problems but also ideas for solutions to the table. The Sparkasse Lengerich as host provided the meeting room and the breakfast.
  4. BEST PRACTICE ANALYSIS: The project group extended the best practice investigation to international terrain. Scandinavia, France, Ireland, USA are countries where cases have now been found where municipalities are also collaborating in a way. The analysis identifies if they are successful and if so, warn that is, what are the success factors.
  5. PRIORITIZE AND RECOMMEND: The ideas and measures found as well as potential recommendations derived from the 4 upper approaches are ranked based on various criteria. The criteria are (so far): Target groups of children/youth/young adults (as they are mainly the future) addressed, quickly feasible implementation, cost-effective implementation, volunteer support, consistency with the new mega-trends (according to Covid 19) of the German Future Institute.

Partners: Science-to-Business Marketing Research Center (S2BMRC) of FH Münster University of Applied Sciences, WESt mbH, Wirtschaftsförderungs- und Entwicklungsgesellschaft Steinfurt (Regional Development Agency); the four communities: city of Lengerich, municipality of Ladbergen, municipality of Lienen, and city of Tecklenburg (represented by their majors).

Manager: Professor Thomas Baaken

Pioneering Innovative Food for Seniors (PIFS)

In response to the increasing demand for new food products and services within the Silver Economy, the Pioneering Innovative Food for Seniors (PIFS) is a transformative project that aims at creating a lasting impact for food businesses, particularly small and medium-sized enterprises (SMEs) and their employees, by introducing innovative methods to enhance companies' critical innovation and entrepreneurial skills. Our project targets food SMEs with up-to-date knowledge and innovation skills necessary to capitalize on this niche market opportunity, and the vocational education and training (VET) sector to help them grow their businesses and empower senior consumers with wider food choices.

More about PIFS

Funding body: Erasmus+
Timeframe: 2020-2022
Budget: 288,034.00 euros
Objectives:  The project aims include: (1) promoting food innovation in SMEs by enhancing companies' critical innovation and entrepreneurial skills, and stimulating new food product and service development; and (2) providing training to help the VET sector, food, and enterprise policymakers develop new strategies to boost economic growth and skill training in a way that contributes to healthier elderly communities.
Partners: Fundacion Ageing Social Lab, Food Innovation Centre, University of Nottingham, Momentum Marketing Services Limited; Luthanian Innovation Centre, Lithuanian Innovation Center, and European E-Learning Institute
Project Managers: Choiwai Maggie Chak M.Sc. and Anna Haasler, B.A.



Change Lab is a non-profit student initiatitve that provides an innovative learning platform featuring diverse issues related to sustainable community development, social innovation, and social entrepreneurship. We regularly organise events for students, researchers, social experts and citizens to jointly discuss current social issues, develop new ideas and bring about positive social change in our regional community. Moreover, we organises training for students who are interested in social entrepreneurship to help them put creative ideas into practice.

More about ChangeLab

Funding body: Qualitätsverbesserungsmittel, FH Münster

Timeframe: 2020-2021

Budget: 11.000 euros aprox. 

Objectives: Change Lab aims to address different societal challenges and topics by providing an opportunity for open dialogues between multiple societal stakeholders from different perspectives. To do so, we aim at providing a friendly, open-minded, non-judgmental, and safe environment where different voices are heard.

Partner: Exzellenz Start-up Center NRWProject

Manager: Choiwai Maggie Chak M.Sc.

UNLOCK: Creativity in HEIs through game design approach

The Erasmus+ UNLOCK project - Creativity in HEIs through a game design approach - aims to equip Higher Education Institutions (HEIs) with the knowledge, attitudes and skills required to design, set and facilitate escape room games in learning experiences and stimulate entrepreneurial skills in both students and educators, aiming at strengthening employability, creativity and new professional paths.

More about UNLOCK

With an innovative learning approach, UNLOCK aims to provide the context, process and tools for HEI educators to act as facilitators embedding a game design approach as part of their teaching. Moreover, a game-oriented learning approach will not only foster creativity, as an entrepreneurial skill among students, but also educators as facilitators, who take part in collaboration through innovative problem solving in a specific domain and with particular knowledge practices.

Funding body: European Commission
Timeframe: 01/11/2019 - 31/10/2022
Budget: 999.132 €
Objectives: The Erasmus+ UNLOCK project - Creativity in HEIs through a game design approach - aims to equip Higher Education Institutions (HEIs) with the knowledge, attitudes and skills required to design, set and facilitate escape room games in learning experiences and stimulate entrepreneurial skills in both students and educators.
Partners: University of Aveiro (Project Leader), Amsterdam University of Applied Sciences (Netherlands), Kaunas University of Technology (Lithuania), University of Granada (Spain), Munster University of Applied Sciences (Germany), Bespoke (Denmark), Advancis (Portugal), University-Industry Innovation Network (Netherlands).
Project Manager: Prof. Marta Ferreira Dias, University of Aveiro, Portugal


EXIST Potentiale

We want to inspire, empower and support potential entrepreneurs - innovation-oriented, individualized and person-focused, interdisciplinary, cross-organizational and quality-based - and continuously develop  our ecosystem further cooperatively.

More about EXIST

Full name: EXIST Potentiale

Funding body: Bundesministerium für Wirtschaft und Energie
Timeframe: 1.5.2020-30.04.2024
Budget: 1.570.800 €

  • to sustainably qualify as an entrepreneurial university
  • to act as coordinator of a regional start-up network within a regional association for start-up support
  • to distinguish itself in international competition as an entrepreneurial university

Partners: Katholische Hochschule NRW; TAFH
Project Manager: Jens Wortmann


How we are fuelling the Third Mission with gentle "nudging"

In the understanding that universities could have a larger impact on societal progress via their academics, we have developed nudges aiming to inspire academics to co-create with society. Nudges are subtle hints or cues to inspire behaviours.

More about "How we are fuelling the Third Mission with gentle "nudging"

Funding body: Stifterverband

Timeframe: 11.11.2020 - competitive

Budget: First round: 10.000 EUR

Objectives: Finding collaborations with other universities to implement the desired nudges to inspire academics for collaboration with business and society.

Partners: TBD

Project Manager: Science-to-Business Marketing Research Centre, Eva Sormani

Advancing Rural Development through Entrepreneurship Education for Adults (ARDENT)

ARDENT project is targeted to adult learners in the rural communities (aged 25 and over) of various professional backgrounds possessing some formal education but currently unemployed. It aims at improving the transfer of competences from HEIs in the sense of lifelong further learning to the adult communities in rural areas, to seed in them the basis to become job creators and not job seekers. Through a Community-Based Learning (CBL) approach to entrepreneurial skills development among adult learners, ARDENT seeks to integrate them into a process where they need to generate creative solutions to real-life challenges of rural communities. In this way, the university is able to engage with the society and achieve synergies through lifelong learning in the form of entrepreneurship to promote rural development.

More about ARDENT

Funding body: Nationale Agentur Bildung für Europa beim Bundesinstitut für Berufsbildung (NA BIBB) 

Timeframe: 01.10 2019 - 28.03.2022

Budget: 238.485,00 € - budget for consortium 

Objectives: ARDENT will produce three Intellectual Outputs:

IO1 - Rural Council Building Tool Box with an objective to create 5 rural councils, unifying the region and enabling cross-institutional collaboration.

IO2 - Rural Consultation Roadmap & Needs Analysis Reports with an objective to (1) identify the rural needs and bridge the divide between the HEI and its regional community through regional consultation events that require innovative solutions

IO3 - Rural Entrepreneurship Community-based Learning Pack, a two-semester training course which will develop relevant entrepreneurial skills through developing a minimum of 3 entrepreneurial concepts addressing societal and business challenges. The ideas will be pitched to the community and implemented by the students. 

Partners: Münster University of Applied Sciences (Germany), Josip Juraj Strossmayer University of Osijek (Croatia), Cracow University of Economics (Poland), Univations (Germany), UIIN (the Netherlands), Polytechnic Institute of Viana do Castelo (Portugal)

Contact person: Iulia Stroila, M.A, Adisa Ejubovic, M.Sc


Building Digital Marketing Competences

In order to enter the professional world, current job advertisements for marketing professions require the "egg-laying woolly-milk-sow". A more detailed analysis of the job advertisements requires skills in marketing strategy, data analytics, web tracking, e-commerce, digital marketing and content marketing, which ideally go hand in hand with skills in design and programming.

Newcomers should in particular have understood the functions of social media and search engines and be able to steer these by skilful application of Search Engine Optimization (SEO), Search Engine Advertisement (SEA) and Social Media Advertising (SMA). Furthermore, a professional handling of various web analysis tools is required.

The course focuses on building the skills required in today's digital world. Through digital teaching methods and interdisciplinary content, students are optimally prepared for an environment that is becoming increasingly digital. In this way, competencies in the areas of marketing strategy, data analytics, web tracking, e-commerce, digital marketing and content marketing are built up.

More about Building Digital Marketing Competences

In concrete terms, the following learning objectives can be formulated: After participating in the course, students should be able to:

  1. transfer learned facts from a previous mediation phase,
  2. differentiate and determine relevant digital marketing activities to achieve the objectives,
  3. manage different marketing channels and adapt them to current impulses,
  4. (further) develop a digital marketing strategy for one's own degree course,
  5. reflect on digital marketing skills learned and results achieved.
  6. b) The project pursues the goal of Project-Based Learning with integrated 360-degree reflection.

Learning experiences are presented in the form of concrete business problems, but lie in the "safer" environment of the university, where careful reflection is possible. In this way, it differs significantly from the current courses of Practice-Based Learning (Case Studies) and Work-Based Learning (Internship).

Accordingly, an iterative cycle from a specific problem is carried out, followed by observation and insights, brainstorming, an abstract solution, a specific solution and implementation including several reflection loops (reflection in action, reflection in the group, individual reflection). In particular, the 360-degree reflection was judged to be particularly target-oriented by students in previous scientific publications.

Funding body: Wandelwerk

Timeframe: 01.09.2018 - 31.08.2020

Budget: 34.795,68 €

Contact person: Alexander L. Schmidt, André Perusso

Managing Disruptive Change (MaDiC)

Companies today are increasingly and severely affected by disruptive changes. Examples of changes in the last 25 years are financial and economic crises, reunification, globalisation of markets, digitisation or the energy revolution. The pace at which these changes are occurring in the corporate environment is accelerating. These changes may not only affect the success of companies, in the worst case the existence of the companies is also at stake. However, disruptive changes do not necessarily need to be seen as a danger to which one must respond. Rather, disruptive changes can also be designed proactively, i.e. used strategically or even initiated. They offer opportunities and can lead to a sustained competitive advantage for companies.

In a three-year project funded by the Federal Ministry of Education and Research, Münster University of Applied Sciences is therefore dedicated to making these disruptive changes manageable for small and medium-sized enterprises.

The research project focuses on these micro- and macro-environmentally relevant disruptive changes in economic sectors and the question of how companies can counter these with the involvement of universities.

More about MaDiC

Funding body: Federal Ministry of Education and Research (Bundesministerium für Bildung und Forschung - BMBF)

Timeframe: 01.05.2016 - 30.04.2019 (36 months)

Budget: 482,889.60 euros

Objective: Designing innovative business models for coping with disruptive changes in small and medium-sized enterprises.

Project goals

  • Characterisation of the specifications of disruptive changes in relation to economic sectors / fields of activity
  • Development of an innovation radar for SMEs to present the external view of changes and their implications for the company
  • Development of concepts and business model patterns for dealing with disruptive change by means of university-company cooperations
  • Implementation of the project results in the form of a technical book and a website on which the developed concepts and business model patterns are made accessible. The website allows the case-specific selection of results. 

PartnersBernd Münstermann GmbH & Co. KG, Carl Nolte Technik GmbH, Vossko GmbH & Co. KG, noventum consulting GmbH, VENTAFLEX GmbH & Co. KG



WISE is an Erasmus+ project developed by six European partners. It aims to foster innovation, growth and jobs by increasing the number of female entrepreneurs in Science, Technology, Engineering and Mathematics (STEM). We will create innovative business alliances to support the access and quality of the training that female students receive from entrepreneurship VET institutions. We focus on Regional mapping and overview of STEM good practices on training programs, and policy and government interventions; business alliances and action plans; curricula and open educational resources; open online learning and knowledge exchange platform, and, learning placements framework.

More about WISE

Funding body: Erasmus+

Timeframe: 24 months until 31.08.2019

Budget: 289.326,00 euros

Partners: Omagh Entreprise Company, European Centre for Women and Technology (ECWT), Momentum Marketing Services, Canice Consulting, Leitrim County Council


Creativity & Innovation Management

Creativity has been increasingly on the agenda of scientists, professionals and policymakers in recent years. It is the prerequisite for change, for alternative ideas and solutions, for innovation. The European Commission's EntreComp report, published in 2016, also describes the development of entrepreneurial skills and competences as an important political goal, highlighting creativity as one of a total of 15 relevant key competences. As an innovative university, Münster University of Applied Sciences does not only need to speak about creativity and diversity but also to give students access to the development of their own creativity. Despite the great general interest in the topic, the promotion of creativity has not yet been anchored in the curriculum of the students of the Department of Economics at the University of Applied Sciences Münster. Therefore, the goal of this project is to integrate the promotion of creative competencies into the curriculum. In addition to the lectures and the teaching of content, the new format also includes project- and problem-based learning. In addition, digital collaboration tools such as Trello or Slack are used to teach students digital method skills in professional practice.

More about Creative & Innovation Management

Funding body: Wandelwerk

Timeframe: 01.09.2018 - 31.08.2020

Budget: 34.915,68 €

Objectives: In an application-oriented, experimental teaching concept three main goals are pursued:

1. Stimulation and development of one's own creativity

2. Getting to know important creativity techniques

3. Application of the learned creativity techniques and tools in the context of Design Thinking for a variety of problems

SME Innovation Course

Development of a blended learning offer on "SME Innovation Management". Specifically targeting innovation in the small and medium-sized companies in the Münster region, this course will make use case studies, videos, games etc. and will be offered to Bachelor students at Münster University of Applied Sciences.

More about SME Innovation Course

Funding body: Wandelwerk

Timeframe: October 2017 - September 2019 (24 months)

Budget: 34.950,81 euros

Objectives:   The project pursues three interlinked overall goals

1) Development of an e-learning offer on "SME Innovation Management". This course (2 SWS) can be offered both at the Münster School of Business as a basic lecture as well as a "refresher course" before the start of the master course "International Marketing and Sales".

2) Within this course, case studies with a regional focus should also be explicitly integrated (reference to SMEs, reference to core sectors of the Münsterland, etc.). In addition to case studies, games (gamification) should also be integrated. In total, at least 12 knowledge products should be created.

3) The course should be based on modular digital knowledge products (for example in the form of videos, exercises, games) that can be used case by case by teachers of all disciplines. In other words, the e-learning material is compiled at the Department of Economics and then provided as an Open Educational Resource to all university teaching at Münster University of Applied Sciences (and possibly even beyond). Each knowledge product should take only 15 to 45 minutes of training.

Quintuple Helix Approach to Targeted Open Innovation in Energy, Water, Agriculture in the South Mediterranean Neighborhood (5 TOI_EWAS

The 5TOI_4EWAS project backs a very inclusive innovation policy implementation path as well as the Horizon 2020 objectives for encouraging the research and innovation cooperation between the Union and Southern Mediterranean Neighbourhood (Topic: INT-02-2015). 5TOI_4EWAS proposes a radically new way to generate innovation in the South Mediterranean Neighborhood, based on the innovation ecosystem created by the Research 2 Innovation projects funded within the 7FP. Under the Quintuple helix model, involving the widest possible range of stakeholders, the project will focus on three key challenges - Food, Energy and Water through the Nexus approach - as these issues are obviously at the top of the Research and Innovation agenda in MPC countries.

The project will enhance and support regional smart specialization and development by increasing research capacity, effective mobility of young innovators/researchers and shared knowledge to improve their participation in the EU research area. It will contribute to the establishment of favourable and stable conditions for international cooperation and the set-up of a Common Knowledge and Innovation Space of specialization in the SMN for a real socio-economic impact, based on co-ownership and mutual benefits.

More about 5 TOI_EWAS

Funding body: Horizon 2020

Timeframe: 01.05.2016 - 30.04.2019

Budget: 1.949.914 euros


  • Support international Science and Innovation policy dialogue and cooperation on water, energy and food following NEXUS approach with co-design and co-ownership.
  • Foster international cooperation between EU-MPC focused on targeted open innovation in the energy, water and food sectors to increase the coordination and synergies between policies and programmes among both regions.
  • Set up a Common Knowledge and Innovation Space to achieve a collaborative R&I ecosystem in the Southern Mediterranean Neighborhood.
  • Raise awareness on targeted open innovation in the three strategic sectors among EU and MPC policy, research business and civil society communities as well as spread the relevance of international cooperation concepts for seizing common challenges and opportunities.

Partners: Universitat Autònoma de Barcelona, Innova BIC, Royal Scientific Society, INNOLABS SRL, EUREC EESV, FH Muenster, Centre for Renewable Energy Sources and Saving Foundation, Centre for Renewable Energy Sources and Saving Foundation (Tunisia), Association R&D MAROC, UNIMED, ITEMS INTERNATIONAL

Contact person: Arno Meerman, BA; Adisa Ejubovic M.Sc.

The State of University-Business Cooperation in Europe

The project has been conducted during 2016 and 2017 by a consortium led by the Science-to-Business Marketing Research Centre, Germany for the DG Education and Culture, European Commission. The aim of the project was to get a more profound, comprehensive and up to date understanding of the state of University-Business Cooperation (UBC) in Europe, from the perspective of both the higher education institutions (HEIs) and the business sector.

More about The State of University-Business Cooperation in Europe

Funding body: European Commission, DG Education and Culture

Timeframe: 2016-2018

Objectives: The project explored the state of play of UBC in different countries, examining the form and extent of main drivers and barriers for the different stakeholders, regulatory frameworks and the type and extent of existing measures supporting UBC at a national level.

The main components of the project were a series of expert interviews with 23 recognised UBC experts, 52 good practice case studies, a major policy and indicator review as well as a major quantitative survey of stakeholders within both HEIs and business. A final sample population of 17,410 representatives from within HEIs (14,318 responses including 2,285 HEI Managers, 10,836 Academics and 1,197 Knowledge Transfer Professionals) and business (3,113 responses) was achieved making it the largest international study into cooperation between HEIs and business yet completed.

PartnersScience-to-Business Marketing Research Centre (main partner), Technolopis Group, UIIN, Eurochambres, Ingenio CSIS-UPV, University of Ljubljana, Leiden University, EURASHE.

Contact person: Balzhan Orazbayeva M.A., Arno Meerman B.A.


Global University Engagement Monitor (GUEM)

This major study is a global benchmarking initiative to establish a global monitor for State of University-Business Cooperation and University Engagement supported by the European Commission and involving the University of Adelaide, Science-to-Business Marketing Research Centre and University Industry Innovation Network. It includes the creation of national reports (one business and one higher education perspective) for 26 European countries as well as countries from the Middle East, Latin America, Asia, Africa and Australia. Together with the European study, GUEM is set to become the largest benchmarking initiative for University-Business Cooperation and University Engagement.

More about GUEM

Timeframe: 2016-2018

Partners: Science-to-Business Marketing Research Centre and UIIN (own project)

Contact person: Balzhan Orazbayeva M.A., Arno Meerman B.A.

Integrating Entrepreneurship and Work Experience in Higher Education (WEXHE)

WEXHE aims to support the development of work-based learning relating to HE internships/work placements, apprenticeships and entrepreneurship in European higher education institutions (HEIs). This will enhance the value of HE and support the transition of graduates into employment and career success.

More about WEXHE

Funding body: Erasmus+ and European Commission

Timeframe: 2017-2019 (3 years)

Budget: 999,821.00 euros

Objectives: In WEXHE, associations and universities come together to identify and analyze current provision of work experience in higher education in 7 different European countries. WEXHE will generate 84 case studies of good WBL practice in 4 disciplinary areas (hard-pure, e.g. natural sciences; soft-pure, e.g. humanities; hard-applied, e.g. medicine and soft-applied, e.g. business,) covering 3 modes of delivery: internships, traineeships and entrepreneurship. Moreover, the project will create 12 replicable models for work-based learning and entrepreneurship. These models will cover and support the 4 study areas and will be tailored to national contexts. By means of that, WEXHE aims to find sustainable solutions to:

  • The shortcomings in the labour market orientation of higher education.
  • The imbalance between practical and theoretical learning in higher education.
  • The mismatches between skills sets of graduates and skills required during their early careers.

Partners: University of Groningen (leader), Science-to-Business Marketing Research Centre, University of Warwick, University of Ljubljana, Spanish Chamber of Commerce, Polish Chamber of Commerce, Novatex (Cyprus), EURASHE, UIIN and ENQA.

Contact person: André Perusso, M.Sc.


Red regional para el fomento de la Internacionalización de la Educación Superior en América Latina (RIESAL)

RIESAL (Regional Network for the Promotion of the Internationalization of Higher Education in Latin America) In the last decade, internationalization has become an essential component of the strategy of Higher Education Institutions (HEIs) to fulfill its institutional mission. These changes have gradually reconfigured the processes followed by universities to cooperate internationally. In the case of Latin America, despite some progress, obstacles are identified that hinder a more coherent intervention at an international level. The project aims to contribute to improving the management culture for internationalization in HEs in Latin America and the Caribbean.

More about RIESAL

Funding body: Co-funded by the European Commission, within the framework of the Erasmus + CBHE program

Timeframe: 2017-2019

Budget: 1 million euro

Objectives: To contribute to improving the management skills of HEIs in Latin America and the Caribbean to boost their internationalization processes and remodel their interventions in 4 dimensions in an integral way:

  • Strengthening institutional capacity
  • National Collaboration, 
  • Regional integration and cooperation with other regions, prioritizing cooperation relations with European institutions
  • Identification and implementation of good practices.

Partners: Universidad de Guadalajara, México (Lead), Benemérita Universidad Autónoma de Puebla, (México), Universidad de la República (Uruguay), Universidad ORT (Uruguay), Asociación de Universidades Grupo Montevideo (Uruguay), Universidade de Estadual Paulista "Júlio de Mesquita Filho" (Brasil), Universidade Federal do Rio de Janeiro (Brasil), Associação Brasileira de Educação Internacional (Brasil), Fundación Universidad del Norte (Colombia), Universidad EAFIT (Colombia), Asociación Colombiana de Universidades, Universidad de La Habana (Cuba), Universidad de Pinar del Río (Cuba), Universidad de Alicante (España), Università Cattolica del Sacro Cuore - Centre for Higher Education Internationalisation (Italia), Vrije Universiteit Brussel (Bélgica), Instituto Internacional para la Educación Superior en América Latina y el Caribe, Red Latinoamericana y Caribeña de las Redes de Relaciones Internacionales de Instituciones de Educación Superior, Asociación Mexicana para la Educación Internacional.

Contact person: Claudia Graciela Umanzor Zelaya, M.Sc.



Tomorrow's Land

Tomorrow's Land aims at fostering the creation of the next generation of social innovators who will influence and develop a more inclusive society. Six European partner organisations including Regenerus (UK), Münster University of Applied Sciences (Germany), Advancis (Portugal), Bespoke (Denmark), POLIMI (Italy), SIC (Latvia) are working together to support social innovators in the European context. The partners' aim is to better prepare this next generation to tackle the growing problems within our society. Throughout the project, consortium will create resources to support educators who are training young social innovators, the people working to develop practical new solutions to social challenges.

More about Tomorrow's Land

Budget: 320.955 euros - budget for consortium 

Objectives: Tomorrow's Land will produce four Intellectual Outputs:
1. Strategic Foresight - a creative research report compiled of the Map of Tomorrow's Land and the Learning Framework
2. Learning Academy - an online learning platform and MOOC
3. Champions of Change - a facilitator training course
4. Social Innovation Bootcamp - an international blended learning activity.

Partners: Regenerus (UK), Münster University of Applied Sciences (Germany), Advancis (Portugal), Bespoke (Denmark), POLIMI (Italy), SIC (Latvia)

Contact person: Balzhan Orazbayeva M.A.

Social Design Thinking

Social design thinking (SDT) project aims at designing a course that provides students an introduction to design thinking as applied to social innovation and social entrepreneurship, as well as hands-on opportunities to apply these principles real-time, creating solutions to specific challenges faced by local communities in Münster and Münsterland. SDT will engage international bachelor student from different faculties to co-create together with communities and organizations better solutions for the City.

More about SDT

Funding body:





Contact person: Balzhan Orazbayeva M.A.


The main goal of UniTransfer Executive Training Course was to enhance the capacities in knowledge and technology transfer of experts at Higher Education Institutions (HEI) in Latin America helping them to improve and professionalize the functions they perform.

More about UniTransfer

Funding body: A DIES Project (in cooperation with the DAAD German Academic Exchange Service and HRK University Rectors' Conference)

Timeframe: 2012-2014

Budget: 173.650,48 euros

Objectives: With the aim to create mutual learning and capacity building, a successful partnering approach between a group of Higher Education Institutions has given birth to "UniTransfer Executive Training Course", an initiative supported by the German Academic Exchange Service (DAAD) and the Rectors' Conference of German Universities (HRK), aiming at improving the necessary skills from leaders in Knowledge and Technology Transfer positions by training them on executing effective knowledge transfer and developing effective cooperation through partnering strategies with different external stakeholders from HEIs in Mexico and Central America.

Partners: The project coordinator was the Science-to-Buisness Marketing Research Centre at Münster University of Applied Sciences. Partners were the Universidad Autónoma del Estado de Hidalgo (UAEH) and the Instituto Tecnológico de Costa Rica (ITCR). The pilot phase of UniTransfer was led by MUAS with the support of two primary partners: TEC in Costa Rica and UAEH in Mexico. Further, there were other secondary partners that collaborated in the project: Westfälische Wilhelms-Universität Münster (Germany), Universidad Autónoma de Nuevo León (Mexico), Universidad Autónoma de San Luis Potosí (Mexico), Universidad de Guadalajara (Mexico), Universidad de Costa Rica (Costa Rica), Universidad Nacional (Costa Rica), Universidad Nacional a Distancia (Costa Rica), Universidad Nacional de Ingeniería (Nicaragua)

Contact person: Dr. Sue Rossano Rivero


d-PoLiTaTE - Development of a training programme for leaders in Technology Transfer (Desarollo de Programa para Líderes en Transferencia Tecnológica)

The main topics of the project were to develop a program for research transfer managers throughout Latin America and the European units, to stimulate learning processes and to deepen mutual relations. This includes, above all, the analysis of the research transfer processes of the participating institutions and their specific experiences and knowledge of the regions. Proven strategies and activities should be documented and thus the training of specialists in research transfer should be supported. The findings and results of the projects have been documented in a joint publication in order to ensure the continuation and lasting impact of the project.

More about d-PoLiTaTE

Funding body: Co-funded by the European Commission and is embedded in the ALFA III program (América Latina - Formación Académica / Latin America - Academic Education)

Timeframe: 2011-2014

Budget: 155.924,26 euros


  • To create and establish an innovative network of European and Latin American universities
  • To improve the quality of higher education in Latin America.
  • To train young academics and professionals who can help solve the social, political and economic problems of the region.

Partners: Coordinating institution-Westfälische Wilhelms-Universität Münster (Germany), Münster University of Applied Sciences (Germany), Universidad Autónoma del Estado de Hidalgo (Mexico), Universidad Nacional de Buenos Aires (Argentina), Pontifica Universidad Católica del Perú (Peru), Fundación Universidad Central (Colombia), Universidad Privada de Santa Cruz de la Sierra (Bolivia), University of Barcelona (Spain)

Contact person: Dr. Sue Rossano Rivero


Le@d3.0 Academy

The main objective of the Led30 Academy was the creation of a knowledge alliance between Academy and Industry(A&I) to widespread the use of Web3.0/OER by trainers to develop those Soft e-Leadership skills(Se-Ls) that are required by the labour market in the Digital Age.

More about Le@d3.0 Academy

Funding body: A Knowledge Alliances Project co-funded by the European Commission

Timeframe: 2014-2017

Budget: 971.729 euros

Objectives: Led30 has focused on trainers as changing agents and aimed at:

  • Identifying new Leaders' soft competencies needs (decision making, people mgmt., strategic vision, design, creativity, intra/entrepreneurship) and how to raise them using innovative methods
  • Undertaking a gap-analysis to identify the competencies trainers are lacking to effectively develop Web3.0/OER based learning programs and Se-Ls
  • Shaping, deploying and testing an open virtual environment & an educational tool kit for trainers enabling learning processes aimed at Se-Ls
  • Setting up a Community of Practice (CoP) of trainers to use Web3.0/OER in Soft e-skills education
  • Assuring that 7 EU countries would disseminate of project's outputs and results and will create an international Led30 Academy for Se-Ls devoted both to trainers of the academic and business world (primary target group) and to students/managers/entrepreneurs (secondary one).

Partners: ISTUD Foundation (Italy), Münster University of Applied Sciences (Germany), Groupe Auchan (France), Coventry University (UK), EFMD (Belgium), Gruppo Pragma (Italy), OIC (Poland), ADVANCIS (Portugal), UniCredit (Italy)

Contact person: Dr. Sue Rossano Rivero, Balzhan Orazbayeva M.A.

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