11.03.2021 | Online

On the 11th of March, Eva Sormani, research associate at the S2BMRC, engaged with the audience at the virtual eDOCation Conference and shared her experiences with nudging in academia and in industry.

At the eDOCation conference - organized by Alexander Edeling and Tobias Hornig - PhD students and postdocs from renowned universities as well as industry experts from large corporations, startups and consulting firms will present their exciting projects and discuss implications on the crossroads of academia and industry. The conference was attended by an international audience of roughly 300 academic and business representatives.

Interestingly, Eva Sormani holds an academic and industry position, thus practices what it preaches. In her short and interactive presentation, Eva engages with the audience, presenting her work on 'nudging for innovation'. A project which was selected for Germany's top 100 ideas for higher education by the Stifterverband.

The audience could literally experience nudges and the human mechanisms of thinking fast and thinking slow. Eva also explained how her academic work on nudging in her cooperative PhD with MUAS and the VU University Amsterdam is relevant to her role as a business developer. The topic of the presentation as well as Eva's personal experiences sparked a discussion that could continue after the presentation slot during the networking event that concluded the conference.

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