16 April 2019 | Münster

By taking a process view within a systematic literature review, the authors have integrated previous research on Disruptive Innovation into a process model. The model shows multiple paths existing towards disruption and suggest three phases: the initiation phase, the niche market phase and the mainstream market phase. The paper proposes that the DI process is shaped by the timing of entry and underlying processes, synchronization of events and actions, and adaptability of the entrant's strategy.

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