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Regular Teaching

Publications

Conference Papers & Journals

  • Baaken, Thomas, Buła, Piotr, Kurzhals, Kerstin, Lyszczarz, Halina (Hrsg.) (2019): Management Sciences and Future Challenges. Festschrift anlässlich des 30jährigen Jubiläums der Kooperation der Wirtschaftsuniversität Krakau und der Fachhochschule Münster (Preprint).
  • Göksen, Sultan, Martina, Richard, Sormani, Eva (2019): Exploring the design elements for developing educational escape rooms for experimental entrepreneurship education, in: Baaken, Thomas, Buła, Piotr, Kurzhals, Kerstin, Lyszczarz, Halina (Hrsg.): Management Sciences and Future Challenges. Festschrift anlässlich des 30jährigen Jubiläums der Kooperation der Wirtschaftsuniversität Krakau und der Fachhochschule Münster.
  • Kurzhals, Kerstin, Siebert, Joanna (2019): The influence of the presence of women in boards of directors on the firm performance in publicly listed enterprises in Poland and Germany, in: Baaken, Thomas, Buła, Piotr, Kurzhals, Kerstin, Lyszczarz, Halina (Hrsg.): Management Sciences and Future Challenges. Festschrift anlässlich des 30jährigen Jubiläums der Kooperation der Wirtschaftsuniversität Krakau und der Fachhochschule Münster.
  • Stahl, L., Blank, J., Sormani, E., Kurzhals, K. & Schröder, C. (2019). Bund-Länder-Initiative münster.land.leben. in: Innovationsregion Münsterland - Methoden und Instrumente regionaler Innovationsförderung, ed. by Büdding, B., Junker, C. (Hrsg.), Münster, Deutschland.

Workshops & Presentation

  • Chak, Choiwai Maggie (2019): Interactive dynamics in regional and local health community-academic partnerships: Impact of group climate on partner engagement and collaborative success, presentation at CMOB Research Carrousel "Changing Health Care through Medical Leadership and Engagement" (25.01.2019), Enschede, The Netherlands.
  • Kurzhals, Kerstin, Chak, Choiwai Maggie (2019): "Innovation für Society", Poster Presentation at the Forum Citizen Science 2019 "Die Zukunft der Bürgerwissenschaften", 26./27.9. 2019, Münster. 
  • Kurzhals, Kerstin, Chak, Choiwai Maggie, Zilke, Andreas (2019): Entwicklung einer Science-to-Society Toolbox zur besseren Verzahnung von Wissenschaft und Bürgerschaft", interactive workshop held at the Forum Citizen Science 2019 "Die Zukunft der Bürgerwissenschaften" 26./27.9., Münster. 
  • Kurzhals, Kerstin, Siebert, Joanna (2019): The influence of the presence of women in boards of directors on the firm performance in publicly listed enterprises in Poland and Germany, Präsentation auf der Konferenz "Management Sciences and Challenges of Digitalization" anlässlich des 30jährigen Jubiläums der Kooperation der Wirtschaftsuniversität Krakau und der Fachhochschule Münster, 6./7.12.2019, Krakau.
  • Schröder, Carsten, Englert, Heike, Kurzhals, Kerstin, Ritter, Guido (2019): Paneldiskussion zum Thema "Science with and for Society", münster.land.leben Zwischenkonferenz, 5.4.2019, Münster. 
  • Sommer, Peter, Kurzhals, Kerstin, Junker, Christian et al. (2019): Von KI bis Flugtaxi: Ist die Welt ein digitales Dorf? Panel Discussion held at the Pushcon 2019 "Zukunft. Macher. Treffen", 19./20.9.2019, Ahaus. 
  • Sormani, Eva, Baaken, Marieke, Baaken, Thomas, Stroila, Iulia (2019): Nudging in the Context of Fostering Student Entrepreneurship as Part of the Third Mission of Higher Education Institutions, High Tech Small Firm Conference 2019, 27.-28.05.2019, Enschede, the Netherlands.
  • Sormani, Eva (2019): Looking beyond monetary rewards to engage academics in collaboration with Society, working paper presented at the isbe 2019 conference on "SPACE - exploring new frontiers and entrepreneurial places", 14./15.11.2019, Newcastle.
  • Tercanli, Hacer (2019): "Understanding HEIs in Urban Sustainable Development: Modes, Drivers and Challenges", Poster presentation at the HERSS Summer School organised by TUM Munich Center for Technology in Society (MCTS), 14.-18.10.2019, München.
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S2S Projects in teaching

Student Semester Projects

As part of the Strategic Marketing Module, students are given a unique opportunity to study the Module in English whilst also being exposed to industry and science/society projects, innovation management, and creatitivity & innovation and the strategic marketing area in general.

Here are some examples of such semester projects:

  • Nudging for Citizen Science - SS2020

In this student project, 16 students from 9 different nationalities combine forces to design and test nudges for the recruitment of citizens in a citizen science projects in the context of health and well-being. Competences in creativity and research play a significant role in the design of the study, while languages and network skills are applied in the data collection phase. The process of nudging design, as well as the evaluation and results will contribute to the research line's toolbox for the project münster.land.leben. Moreover, the data might also support in PhD trajectories of the PhD candidates from the research centre. 

  • Pelikanhaus - SS2020

In cooperation with the Alexianer GmbH, students from the marketing department will develop a sustainable business plan for the "Pelikanhaus". The "Pelikanhaus" is a project of the Alexianer GmbH and the Clemenshospital, where parents of children, who are especially hospitalized for a long time, are offered a "home". For this purpose, a new building will be constructed close to the Clemens Hospital and will not only used as a place to sleep for the relatives of the sick children but also as a place to meet and interact. Since no plan for the maintenance of the house has been drawn up yet, the students are researching business models of similar projects to subsequently develop a sustainable business model especially for the "Pelikanhaus", taking into account the local conditions.

  • ChangeLab - SS2019

Change Lab is an open forum event based on student-driven interests. It is a shared co-learning platform for academics, external experts and students to spread ideas that create societal impacts and changes via short and powerful discussions. To achieve its goal, ten international students from the Münster University of Applied Sciences have worked together in a semester project to gather the opinions and preferences from the academics, students and community members in Münster. Based on the result of a marketing study involving 371 local participants in Münster, the students created a tailored marketing strategy for Change Lab, co-designed, prototyped and organised the first Change Lab event with the theme of 'Cultural Diversity'.

To read more about the project: https://en.fh-muenster.de/science-marketing/news/change-lab-the-first-open-forum-event-co-designed-by-and-for-students-to-share-innovative-ideas-on-societal-changes.php

  • Cracow Seminar - SS2019

The cooperation between the Münster School of Business (MSB) and the Cracow University of Economics in Poland in its 30th year is living. As part of this encounter of the anniversary celebration, 12 students from UEK visited MSB from the 13th to the 19th of May to work on a joint, interdisciplinary project as part of a german-polish seminar lead by Dr Kerstin Kurzhals.

The project was conducted for the company Mellificia Blends GBR, which is a start-up company based in Münster specialized in honey-based and coffee liqueurs and just recently launched a new product "ERNST Doppelwachholder" to the spirit market. The Science-to-Business Marketing Research Centre (S2BMRC) of Münster University of Applied Sciences (MUAS) developed together with the International Management & Logistic students of Cracow University of Economics (UEK) and students from the master`s programme International Sales & Management of MUAS innovative marketing and distribution concepts.

The research findings provide evident marketing strategies for an innovative product.

To read more about the project: https://en.fh-muenster.de/science-marketing/news/years-of-partnership-of-msb-muenster-business-school-with-uek-uniwersytet-ekonomiczny-w-krakowie-was-celebrated-with-a-joint-interdisciplinary-project.php

  • Nudging for Academic engagement in science for society projects - SS2019

The science-to-business marketing research centre aims to bring science to the people. Logically, within the science-to-society research line, the focus is especially on collaboration between science and society. As this collaboration is not straightforward, various nudges were tested in this project to engage academics in collaboration with society. This global study revealed that nudges are more effective than incentives in getting academics involved in science for society projects. This is good news for HEI mangers, simple, inexpensive nudges e.g. peer nudges or the distribution of lunch vouchers seems to win over academics for this purpose.

  • Cracow Seminar - WS2018/19

From the 3rd to the 7th of December 2018, 12 students from Uniwersytet Ekonomiczny w Krakowie (UEK) visited MSB to work on a joint project referring to "Student-community engagement."

The aim of this seminar is to investigate how students can be involved in (project-based forms of) interactions with society to create societal impact. Project-based forms of interaction, so-called Science-to-Society (S2S) projects, have received recognition due to their ability to develop students' practical knowledge and competencies, in addition to the prevalent theoretical knowledge provision in universities.

The research findings provide evidence that the following competencies and skills are substantially growing in projects: Problem-solving, interpersonal communication, oral communication, decision-making, planning and organising, time management, result orientation, flexibility/adaptability, self-motivation.

To read more about the project: https://en.fh-muenster.de/science-marketing/news/cracow-university-of-economics-and-muas-worked-together-on-a-science-to-society-project.php

  • Innovation for Society - WS2018  

In the student project "Innovation for Society", three master students and eight bachelor students developed a lean canvas business model for the project "fall management with civic engagement" from the Münster School of Health. This project is one of the largest project from FH Münster named münster.land.leben.

The aim of this student project was to generate empirical evidence and insights to support the civic engagement project via a business model approach. The motivational factors, barriers, and expectations of the people at risk of falling to receive support and their neighbours to engage in fall management and offer help were examined.

In their research, the students approached citizens from small villages (population density < 150/ km² or < 6,000 inhabitants), who might support their neighbours after a fall. Furthermore, they also searched for people who are at a risk of falling and would accept help. The project managers Prof. Dr. Thomas Baaken, Choiwai Maggie Chak (M.Sc.), Eva Sormani (M.Sc.) guided the students in their investigation.

One of the findings is that so called 'support givers' are mainly driven by three factors: getting together with other people, doing something for the common good and having fun.

To read more about the project: https://en.fh-muenster.de/science-marketing/news/interdisciplinary-student-project-for-munster.land.leben.php

This and other results plus implications were presented to delegates from the münster.land.leben project team. It was concluded by the students that: "To better encourage civic engagement in fall management, it is essential to provide a helpful, connected, and fun atmosphere".

Regular Teaching

  • Innovative and Digital Business Models

This course provides students with a foundation of innovation and business models in the context of digitalization. Digitization is one of the key drivers of economic and social growth and dynamics. In addition to optimizing existing process and value chains and opening up new sales and communication channels, digitization  opens up a variety of possibilities for a fundamental change in traditional business models. The professional world of tomorrow therefore needs managers and entrepreneurs who understand digital change and its impact.

Hence, the course aims at develop entrepreneurial thinking  personalities, who are not only prepared for the changed requirements of digitization in daily work, but drive these developments actively.

  • SME Innovation

Innovations provide economic success and secure a competitive position. This course gives shape to the abstract term 'innovation' and educates you in how to build the fundaments for innovation in an organization, especially in SMEs, and how to innovate a specific product, service, process or business model. Each lecture is matched by a practical session where the latest innovation techniques, methods and tools are used to provide you with the fundaments to strategically plan and execute innovation.

Students will:

  • Develop an entrepreneurial acting and innovative thinking mind-set
  • Prepare students for the changing job requirements
  • Application of innovation techniques and methods
  • Provide the economy with innovators
  • Empower participants to identify and to develop innovations
  • Research Seminar

As part of the Strategic Marketing module, students will be given a unique opportunity to get some real practice experience by carrying out a semester project as part of the curriculum. The semester projects aim to answer practical questions raised by external partners in the areas of innovation management, business model generation, strategic marketing, business development.

The projects are often conducted in cooperation with a regional partner (e.g. firms, non-profit organization) and are run in conjunction with relevant lectures of the module. The aim is to give students an opportunity to apply their theoretical knowledge and skills gained in the courses to solve practical challenges in the real world. At the end of the semester, the results are presented by the students to delegates of the partnering company or organization on site.

Each semester there will be at least one Science-to-Society Semester Project conducted for a non-profit organization to address questions relevant for society and thereby contribute to society. 

Students will:

  • make business knowledge applicable in a social context
  • learn how to critically analyse and solve marketing strategy and innovation related problems
  • develop analytical skills in the formulation and implementation of an integrated marketing concept
  • develop practical, decision-making and project management experience
  • develop interpersonal, intercultural and teamwork skills through group project activities

Here are some examples of the Science-to-Society semester projects:

  • Nudging II (SS 2020)
  • Pelikanhaus (SS 2020)
  • ChangeLab (SS2019)
  • Nudging I (SS 2019)
  • Innovation for Society (WS2018)
  • Student Community Engagement (WS2018)
  • Cracow Seminar

Society is one of the most important stakeholders for universities. But which forms and activities can be installed to achieve more social engagement. Hence, the aim of this seminar is to investigate how students can be involved in (project-based forms of) interactions with society to create societal impact. Project-based forms of interaction, so-called Science-to-Society (S2S) projects, have received recognition due to their ability to develop students' practical knowledge and competencies, in addition to the prevalent theoretical knowledge provision in universities. S2S projects thus, allow students to have a better understanding of the world.

Regular Classes

  • Innovative and Digital Business Models
  • Cracow Seminar
  • Research Seminar
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